HCCP Names Senior V-p of Direct to Consumer Business

HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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BookExpo Names Adult Breakfast Authors

Stephen King and son Owen, plus Whitney Cummings, are among the authors appearing at BookExpo's June 1 Adult Book & Author Breakfast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #son owen #authors appearing


Julian Sayarer's Interstate named Travel Book of the Year

Julian Sayarer's book Interstate: Hitchhiking Through the State of a Nation (Arcadia) has been named Travel Book of the Year at the Edward Stanford Travel Writing Awards.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Black & White Publishing names new YA imprint

Edinburgh-based independent Black & White Publishing is naming its new YA imprint ‘Ink Road’. Continue reading at The Bookseller

[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Finalists Named for 2017 PW Bookstore of the Year

This year’s bookstore finalists represent a broad range of independent bookstores, from across the country, both newer stores and long-established ones. The winner will be announced in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finalists named #broad range #independent bookstores


Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategy #short form


Facebook and Amazon among businesses to sign literacy pledge

More than 50 businesses, including Facebook, Amazon and Experian have signed this year’s Vision for Literacy Business Pledge, orchestrated by the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Winterson fears 'species wipe out' of London shops after business rate hike

Author Jeanette Winterson has said she fears a "species wipe out" of small independent shops in London in the wake of the business rates re-evaluation set to come in April. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #nielsen book #post nielsen #consumer research


Christine Ball Named Publisher at Putnam, Dutton, Berkley

Christine Ball, formerly v-p and deputy publisher at Putnam, Dutton, and Berkley, has been promoted to senior v-p and publisher of the three imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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ASME Names Ellie Award Finalists

New York magazine once again leads the way, while newcomer The California Sunday Magazine earns a surprise Magazine of the Year nod. The post ASME Names Ellie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-20 00:00:00 UTC ]
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Staff Pick: 'Names on the Land' by George Stewart

Reviews editor Everett Jones recommends 'Names on the Land' by George Stewart which celebrates the history and diverse nature of place-naming in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Pan Mac strengthens comms team with two senior appointments

Pan Macmillan is strengthening its fiction communications team with two senior appointments, separating out commercial fiction and brands from literature and partnerships. Continue reading at The Bookseller

[ The Bookseller | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior appointments


Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Sevier Named Publisher of Grand Central Publishing

Ben Sevier has been named the new publisher of Grand Central Publishing, taking over for Jamie Raab, who will step down at the end of January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Obama names books which helped his presidency

Colson Whitehead's The Underground Railroad (Little, Brown), Liu Cixin's apocalyptic sci-fi epic The Three-Body Problem (Head of Zeus) and V S Naipaul's A Bend in the River (Picador) are some of the novels which helped Barack Obama during his time in the White House, he has said. Continue reading at The Bookseller

[ The Bookseller | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colson whitehead #liu cixin #white house


‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
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WI12: Big Name Authors to Look for in Minneapolis

PW's reviews editors have selected some of the most notable adult and children's authors to meet at this year's Winter Institute Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #business insider #lifestyle site #multiple accounts #ad revenue