HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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Lucidpress: drop-and-drag publishing app simplifies document design

For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings  is $50 a month, and even... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #team members #google drive #mobile devices


Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Publishers, AOL Partner on Subscription Service

Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service


Maclehose Press chooses design competition winner

The winner of the MacLehose Press Design competition has been announced, with Coral McCloud... Continue reading at The Bookseller

[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #full potential #robyn peterson


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Slate Rolls Out Responsive Design Website

Slate has rolled out its most expansive redesign in the pure-play publication's 17-year history. The new Slate.com leverages responsive design and several new content features for its 17-plus million unique monthly visitors. Some of the new content features Slate is introducing include: Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-24 00:00:00 UTC ]
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Chip Kidd, on Why Kids Should Learn About Graphic Design

Kidd designed some of the most iconic book covers in circulation, and now he wants to impart lessons to youngsters.     Continue reading at Wired

[ Wired | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chip kidd #graphic design


Nelson Lifts Sales, Earnings at HC in Fiscal 2013

Sales at rose 15% in the fiscal year ended June 30, 2013 at HarperCollins, parent company News Corp. said in its 10-K filing with the Securities & Exchange Commission. EBITDA jumped 65% over fiscal 2012, to $142 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$142 million


Kindle's iOS app gets a flatter design to match iOS 7

We swear, we won't be giving you the blow-by-blow on every single app that gets updated for iOS 7 today, but this one seemed like a biggie. Amazon just announced that its Kindle reader for iOS has received a major redesign, with fonts, menus and other details retooled to match the flat,... Continue reading at Engadget

[ Engadget | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single app #app brings #major redesign


An Oral History Of Apple Design: 2013

Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of... Continue reading at Fast Company

[ Fast Company | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped create #craziest thing #google glass


Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #ad business #automated fashion #native advertising


Macmillan Children's Books hunts for 'Busy Bookshop'

Macmillan Children's Books pre-school imprint Campbell Books wants to feature the UK's... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #busy bookshop


Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content


Emerging from Bankruptcy, Kodak Looks to Future

At a press conference earlier this week, Antonio Perez, CEO of Rochester, N.Y.-based Kodak, explained the strategies the reorganized company will focus on as it emerged from Chapter 11 bankruptcy protection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-05 00:00:00 UTC ]
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Room to Read Partners with Asia Foundation

Global literacy nonprofit Room to Read announced a partnership with the Asia Foundation's Books for Asia, which provides donated educational material throughout the region. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-05 00:00:00 UTC ]
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Wattpad and Sourcebooks partner

Online writing platform Wattpad and independent publisher Sourcebooks are forming a new... Continue reading at The Bookseller

[ The Bookseller | 2013-09-05 00:00:00 UTC ]
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Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #remove ads #recent report


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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