HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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More Pascale to HC

HarperCollins non-fiction director Carole Tonkinson has bought a new Lorraine Pascale cookbook... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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S&S partners with Algonquin Hotel

Simon & Schuster US has formed a partnership with New York's Algonquin Hotel, famous for... Continue reading at The Bookseller

[ The Bookseller | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss partners #algonquin hotel #simon schuster

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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HC looks ahead with Ahern

HarperCollins is planning a package redesign for one of its biggest brand authors, Cecelia Ahern... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cecelia ahern

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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HC runs digital innovation contest

HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money

China’s Emerging English-language Book Market

Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong

S&S Children's partners with Box of Awesome

Simon & Schuster Children's Books has partnered with new company Box of Awesome to... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children

HC and Quercus sign Publishing Equalities Charter

HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publishers

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

TLS partners with Literary Consultancy conference

The Times Literary Supplement will be the media partner for the The Literary Consultancy’s... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partner #literary consultancy

Faber Factory partners with MDL

Faber Factory and Macmillan Distribution (MDL) have announced a strategic partnership, which will... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber factory #strategic partnership

Amazon Snaps Up Goodreads, A Partner Apple Wanted

This article branches off of a longer story we're tracking called Apple's New Technology Partners: What Developers Need To Know.Steve Jobs once said said, "people don't read anymore." He wasn't the only tech pundit pronouncing books dead in the middle of the last decade, as people turned to... Continue reading at Fast Company

[ Fast Company | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #form partnerships #tech giants #deal worth #$200 million

HC 'keen to publish Adele'

HarperCollins has confirmed it has had talks on publishing a book from Oscar-winning singer Adele... Continue reading at The Bookseller

[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad