HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
News tagged with: #brand identity #harpercollins

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Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheerfully irreverent #hbo -- #news magazine #ad pages #global distribution


Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #bon appetit #conde nast


Eyetracking And The Neuroscience Of Good Web Design

Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's... Continue reading at Fast Company

[ Fast Company | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech world #email address


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #19th century #political organizations


Year-long promotion for Bear Hunt

The 25th anniversary of We’re Going on a Bear Hunt by Michael Rosen and Helen Oxenbury in... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bear hunt #25th anniversary #michael rosen #helen oxenbury


AMP Reissues Self-Published Book of Poems

Andrews McMeel Publishing has moved quickly to produce and promote Lang Leav’s Love & Misadventure, a 176-page volume containing 75 poems, as well as prose and illustrations, in which the author ruminates upon the highs and lows that inevitably accompany romantic relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moved quickly #love misadventure


Frankfurt Book Fair 2013: WME, HC Lead the Deal-Making in Active Show

If there a theme emerged from the deal-making at this year’s Frankfurt Book Fair, it was the dominance of HarperCollins as a buyer of big books, and of William Morris Endeavor as the seller of those books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books


Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly


Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major buy #tina seskis


Folio partners with Harrods

The Folio Society has partnered with Harrods, the first time it has sold books beyond its own... Continue reading at The Bookseller

[ The Bookseller | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society #sold books


Kobo partners with Feltrinelli

Kobo has announced a partnership with Italy's largest chain of bookshops, Feltrinelli. A... Continue reading at The Bookseller

[ The Bookseller | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kobo partners #largest chain


Frankfurt Book Fair 2013: Ferals Emerges as Hot Middle-Grade Property

One of the big children’s projects that has bubbled up at Frankfurt is a series called Ferals that was acquired jointly by HarperCollins Children’s Books U.S. and U.K. last week, and has already been optioned for film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #acquired jointly #harpercollins children


Coronet signs Nazi-hunting comedy

Hodder & Stoughton imprint Coronet has signed Secret Diary of a Nazi Hunter, Age 75 3/4 by... Continue reading at The Bookseller

[ The Bookseller | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nazi hunter


Sieghart Review pilot partners sought

The Society of Chief Librarians (SCL) has invited library services to compete for a part in the... Continue reading at The Bookseller

[ The Bookseller | 2013-10-07 00:00:00 UTC ]
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Coming Soon: Ads on Instagram

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek

[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small number #provide feedback #month ago #advertiser interest #mobile media


Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship magazine


BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print product #sister publication #advertising age #print advertising


Distribution: Knox Robinson Partners with Midpoint Trade

Effective immediately, Midpoint Trade will distribute Knox Robinson's print and digital books in the U.S. and Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midpoint trade #effective immediately #digital books