Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating native advertising at the recent Native Advertising Summit. Vice has been working with brands for years and has in many ways been one of the pioneers of what we now call native advertising with initiatives like Intel partnership The Creators Project, going into its fifth year. Moretti spoke frankly about the challenges (see above) of creating original content for brands that reflects a site’s sensibilities but also noted that when it all works "it’s a beautiful thing."Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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In the U.S., 'The Lying Life of Adults' won't be published until September 1, after a delay caused by Covid-19—but its publishers, here and worldwide, still have high hopes for the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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In the U.S., 'The Lying Life of Adults' won't be published until September 1, after a delay caused by Covid-19—but its publishers, here and worldwide, still have high hopes for the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Publishers Weekly has been providing news to book businesses since 1872, weathering many world crises since then. While the coronavirus pandemic brings new challenges to the magazine and the book industry it serves, current technologies are enabling the publisher to adapt. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 16:57:30 UTC ]
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With the new coronavirus pandemic affecting every part of the book business, now is not a great time to be publishing a book, and many authors with titles scheduled for the coming months might be tempted to a new publication date. But for publishers, moving titles en masse will be tricky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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In light of the coronavirus outbreak and the government's new advice regarding social distancing, many of the major publishing houses are gearing up to work from home and close their offices. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 05:41:36 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
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Inside a packed room in Culver City on Thursday, Myriam Gurba, Roxane Gay and other writers of color talked about "American Dirt," Macmillan and the "crisis" in U.S. publishing. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-07 21:39:43 UTC ]
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Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge fund known for cutting newsroom jobs, and navigates the ongoing shift to online media Continue reading at ABC News
[ ABC News | 2020-02-03 23:48:57 UTC ]
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Following the proposal by the United Methodist Church to split the denomination over same-sex marriage and LGBTQ clergy, the church’s publishing arm says it will remain with the post-separated church and adjust operations according to congregants’ needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
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As megabestsellers command more of publishers’ marketing budgets and retailers’ shelf space, breaking out the next crop of hit makers has become a challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:43 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
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