Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating native advertising at the recent Native Advertising Summit. Vice has been working with brands for years and has in many ways been one of the pioneers of what we now call native advertising with initiatives like Intel partnership The Creators Project, going into its fifth year. Moretti spoke frankly about the challenges (see above) of creating original content for brands that reflects a site’s sensibilities but also noted that when it all works "it’s a beautiful thing."Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Baroness Gail Rebuck is to address the issue of women in publishing at FutureBook Live 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 03:33:27 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Salman Rushdie, Ta-Nehisi Coates, Lena Dunham, Elizabeth Strout, Gary Shteyngart and Prince were among the authors she nurtured. Continue reading at The New York Times
[ The New York Times | 2019-09-10 22:55:59 UTC ]
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As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-31 19:37:34 UTC ]
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[caption id="attachment_159345" align="alignright" width="150"] Brian Szejka[/caption] Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 15:10:32 UTC ]
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As Book Expo kicked off Wednesday, Independent Book Publishers Association CEO Angela Bole pointed out during a session on the state of indie publishing that while it presents many opportunities for entrepreneurs, there remain many obstacles to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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No invitation to Hogwarts required. When Harry Potter first comes to Hogwarts School of Witchcraft and Wizardry, he is stunned to see the portraits that line the school’s storied stone walls move and talk. Thanks to artificial intelligence, that just might be a reality some day.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-23 12:27:04 UTC ]
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Despite shrinking physical retail space, literary agents in the Christian publishing industry remain hopeful amid new trends reflective of an evolving market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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See our five major takeaways from the Digiday Publishing Summit. The post ‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-02 00:00:00 UTC ]
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For Li Xin, vice president and general editor of the children’s book division at Thinkingdom Children’s Books, Leo Lionni’s 'Swimmy' is that book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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This year's London Book Fair coincides with the arrival of the International Publishers Association's new president and vice-president, leading 'a conversation of public debate' about publishers' role amid 'sensitive socio-cultural issues.' The post Ahead of London Book Fair: IPA’s New... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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Author Pablo Ignacio Taibo II has taken over as director of Fondo de Cultura Económica, Mexico’s large state-owned publishing house. He is seen as a political radical and a controversial choice to lead the publisher Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-04 00:00:00 UTC ]
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Following University Press of New England’s decision to close its doors at the end of 2018, the distributor has reached an agreement with University of Chicago Press and Chicago Distribution Center to handle distribution for its backlist and select new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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Administrator for collapsed firm has been informing rival bidders they are out of runningLadBible has moved closer to taking control of rival Unilad after administrators handling the fire sale of the collapsed viral Facebook publisher informed several bidders they were out of the... Continue reading at The Guardian
[ The Guardian | 2018-10-12 00:00:00 UTC ]
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Rachael Bland’s memoir, For Freddie, was submitted to publishers at the start of the week, and already has one publisher offer on the table, Bland's agent has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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More than two years into its controversial plan for library system consolidations, staff leadership shakeups at Russia's leading state libraries are part of a plan to eventually streamline and digitally network libraries across the country. The post Russian State Libraries’ Consolidation Program... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-07 00:00:00 UTC ]
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Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
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