Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating native advertising at the recent Native Advertising Summit. Vice has been working with brands for years and has in many ways been one of the pioneers of what we now call native advertising with initiatives like Intel partnership The Creators Project, going into its fifth year. Moretti spoke frankly about the challenges (see above) of creating original content for brands that reflects a site’s sensibilities but also noted that when it all works "it’s a beautiful thing."Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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A canceled book deal, Amazon buy buttons, and sexual harassment were among the big news stories this past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-12 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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In the boom days, digital media was shouting from the rooftops about plans for global expansion, but the pace of expansion has slowed. The post Publisher pivot to reality casts doubts on global expansion plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-07 00:00:00 UTC ]
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The Atlantic.com taps a new deputy editor, Esquire names new literary editor, and more... The post Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-21 00:00:00 UTC ]
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Redbook editor-in-chief departs, Elle taps two editorial hires, and more... The post New Republic Publisher On Leave After Sexual Harassment Allegations | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-02 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Graydon Carter, 25 years. Robbie Myers, 17 years. Cindi Leive, 16 years. Nancy Gibbs, 4 years as editor in chief and 28 more at the company. All four major magazine editors, at Vanity Fair, Elle, Glamour and Time, respectively, have stepped down from their positions within the month of... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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GQ poaches a politics reporter from Politico, Town and Style names an editor-in-chief, and more... The post Kalmbach Publishing Names Dan Hickey CEO | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-07 00:00:00 UTC ]
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Print and downloadable audio gains countered soft ebook sales in the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Howard Kaminsky, a former president and publisher of Warner Books, Random House and William Morrow/Avon, has died. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-28 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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Firms including Penguin Random House and HarperCollins have spoken out about timber company’s ‘dangerous’ moves to quash campaigners’ claims The world’s biggest book publishers have been dragged into a bitter dispute between a US logging company and environmental campaigners Greenpeace. It... Continue reading at The Guardian
[ The Guardian | 2017-06-21 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek
[ AdWeek | 2017-06-09 00:00:00 UTC ]
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BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here's how they are set up to do it. The post How top digital publishers are set up to get into show business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-10 00:00:00 UTC ]
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