From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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We’re posting transcripts of Working, Slate’s podcast about what people do all day, exclusively for Slate Plus members. What follows is the transcript for Season 3, Episode 6, in which Slate culture writer Aisha Harris talks to Jordan Pavlin, a book editor at Knopf, about how she identifies... Continue reading at Slate
[ Slate | 2015-08-25 00:00:00 UTC ]
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Best-selling books about heaven are making their way to Hollywood and getting special tie-in editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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Two novels from Pushkin Press have made it onto the Waterstones Summer Book Club collection. The chain retailer has revealed the 10 titles it will champion by recommending to customers over the summer, with Pushkin Press’ One Night Markovitch by Ayelet Gundar-Goshen and The Brethren by Robert... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Reading charity Book Trust has chosen Nosy Crow’s Open Very Carefully, by Nicola O’Byrne and Nick Bromley, to send to reception-aged children through this year’s Booktime scheme. For Booktime, which is now in its 10th year, Book Trust will send packs with the book, as well as a reading guide,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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Children’s and YA titles from Penguin Random House UK, including those by DK and Rough Guides are being made available for purchase on school ebook platform RM Books. RM Books offers a range of textbooks, topic books and fiction ebooks for schools to purchase or rent. Penguin Random House... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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It’s bitchy, fun and avoids the worst of the publishing industry’s most recent clichesWe are at what seems like a low point in the history of book titles. Good titles are hard to find, but they make all the difference. Take Timothy Caulfield’s new book Is Gwyneth Paltrow Wrong About Everything?... Continue reading at The Guardian
[ The Guardian | 2015-05-07 00:00:00 UTC ]
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'These are the books that speak most immediately to young people, dealing with many of the difficult issues that arise in their own lives, or in the lives of their friends,' Judith Platt, chair of the Banned Books Week national committee, said of challenged YA books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-24 00:00:00 UTC ]
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Karen Joy Fowler's We are All Completely Besides Ourselves and David Nicholls' Us are the next two books to be selected for the ITV Loose Women Book Club. The recently-launched book club called Loose Books, sees a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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A self-published travelogue called Strangers Have the Best Candy wins the Diagram Prize for oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-03-27 00:00:00 UTC ]
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I was surprised to discover how satisfying a two-person phone-text book club could be. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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The Diagram Prize for the Oddest Book Title of the Year announces the shortlist for 2015. Vote now to help choose the winner! The post Diagram Prize For Oddest Book Title: Shortlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-02 00:00:00 UTC ]
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A book about the evolution of genitals is shortlisted for this year's Diagram Prize for the oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-02-27 00:00:00 UTC ]
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Working in the book business can make one cynical about giving and receiving books as gifts, but the gift of a hand-translated title was a special surprise. The post The Best Book Gift? A Hand-Translated Title appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-06 00:00:00 UTC ]
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Love- and Disney-themed titles in the series by Diane Muldrow, which offers life lessons based on the Little Golden Book series, will be published. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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Social purpose is one of the key themes behind the shortlist for the Management Book of the Year Prize. Presented for the past five years by the Chartered Management Institute and the British Library, and supported by the Henley Business School, the £5,000 prize is given to the best book on... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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A Zed Books title about contemporary Thailand has been officially banned by the Royal Thai police following newspaper reviews. Thai officials have ruled that stockists and distributors of Andrew MacGregor Marshall’s A Kingdom in Crisis could face three years imprisonment and a 60,000 baht... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Gillian Flynn's 'Gone Girl' hit #1 at both the weekend box office and on Apple's bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Skyhorse Publishing has completed its purchase of the Good Books assets in a bankruptcy auction, but in a twist, is selling Good's line of Mayo Clinic titles to Perseus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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