From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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How Machines Work by David Macaulay (Dorling Kindersley) was today announced as the winner of the £10,000 Royal Society’s Young People’s Book Prize 2016, which champions the best science books for under-14s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-22 00:00:00 UTC ]
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Every Primary-1 child north of the border is to receive three free picture books for Book Week Scotland 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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BBC Books has acquired new title about modern America in the wake of the US election, by BBC North America editor Jon Sopel. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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Frankfurt Book Fair is off to a seriously toned start this week, Wednesday's morning events looking light on audience as trade industry players focused on work and meetings on their stands. The post At Frankfurt Book Fair: Back to Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
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Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
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Penguin Random House Children’s is launching a new range of colour fiction books after acquiring titles by Judd Winick, Victoria Jamieson and Terri Lebnenson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Books continue to buck the national retail trend, with sales up 8.9% year-on-year in volume in August in comparison to the year before, where total UK retail sales were down 0.9% in the same period. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Of an initial 156 books, the jury in the 25,000-euro German Book Prize has selected 20 titles 'linguistically diverse' titles for the longlist. The post German Book Prize Announces a 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-24 00:00:00 UTC ]
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Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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A wave of illustrated books, about what one of the authors described as ‘a golden, racist egg’ for lampooners, have been inspired by his campaignEarlier this summer, Californians Brad and Amy Herzog came up with an idea for what they’re calling “a picture book for adults about a man-child”: D Is... Continue reading at The Guardian
[ The Guardian | 2016-07-27 00:00:00 UTC ]
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Next month Penguin Random House Children’s is adding 20 titles to its ‘A Puffin Book’ collection of classic children’s books, including titles by Penelope Lively and Noel Streatfeild. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
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The eight books announced yesterday (8th June) as part of Zoella’s bookclub have rocketed on Amazon UK, with sales of one – The Potion Diaries by Amy Alward (Simon & Schuster Children’s) – increasing more than 11,000%. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Zoella has officially launched her book club with WH Smith, revealing eight titles from Fangirl by Rainbow Rowell to All The Bright Places by Jennifer Niven. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Shame is a hot topic in the religion and spirituality world, and three new books share not only the subject, but their titles, as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
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Fazal Sheikh has won the Kraszna-Krausz Best Photography Book of the Year award for The Erasure Trilogy (Steidl). Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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The L.A.-based indie has already gone to press twice with the novel 'I Hate the Internet,' after it received a sales boost from a 'New York Times' review. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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For the Thursday morning panel called Current Trends in YA, author Daniel Kraus rattled off a few crops of recent strains he’s observed, including books about “body parts, agoraphobia, and strange disease books.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Nagasaki: Life After Nuclear War (Souvenir Press) by Susan Southard has been awarded the 2016 Anthony Lukas Book Prize, which "recognises the best in American non-fiction writing". Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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