From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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With the Bologna Children’s Book Fair established as the hub for rights activity in the kids’ market, Charlotte Eyre takes a look at what some UK literary agencies will be offering over the course of the fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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Written by Google Executive Chairman/ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, "How Google Works" currently averages 4.5 out of 5 stars on Amazon from over 320 people (see reviews). List price is $30.00, but with the current 44% discount it can be purchased for $16.85... Continue reading at PC World
[ PC World | 2016-03-30 00:00:00 UTC ]
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Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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Find out what’s happening in the religion and spirituality publishing industry following PW’s spring summit in New York City from March 14-15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Librarians have been big supporters of the We Need Diverse Books movement, and that support is only growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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The force was with World Book Day last week as The Escape: Star Wars (Egmont) claimed the number one spot from Mary Berry’s Foolproof Cooking (BBC) and all 10 WBD titles charted inside the top 15. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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New research from Booklist shows page counts have grown 173% over 40 years, and suggests that JK Rowling’s boy hero may be responsible for large increase in early 2000sChildren’s novels have almost doubled in length over the last 40 years, according to research from US review journal Booklist,... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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A photographic study of Soviet bus stops and a craft manual for flexible children go head to head with a cultural history of the anus on the shortlist for the 38th Diagram prizeDiagram prize: oddest book title shortlist gets behind cultural history of the anus Continue reading... Continue reading at The Guardian
[ The Guardian | 2016-02-26 00:00:00 UTC ]
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The Bookseller/Diagram Prize for the Oddest Title of the Year was originally conceived in 1978 by Trevor Bounford and Bruce Robertson of The Diagram Group as a way to avoid boredom at the Frankfurt Book Fair. It was first awarded to Proceedings of the Second International Workshop on Nude Mice.... Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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Reading From Behind lines up for public vote alongside works including Soviet Bus Stops and Paper Folding With ChildrenIt might sound like a pain in the behind to read, but an academic tome about the cultural history of the anus is among the contenders on the shortlist for the 2016 Diagram prize... Continue reading at The Guardian
[ The Guardian | 2016-02-26 00:00:00 UTC ]
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Sales of Gloria Steinem's On the Road have peaked after it was selected as the first read for Emma Watson's new feminist book club. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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Publisher responds to challenge from the schools minister to provide schoolchildren with affordable access to great books From Solomon Northrup’s 19th-century memoir about his years in captivity, Twelve Years a Slave, to classic novels such as Gulliver’s Travels and Madame Bovary, schools... Continue reading at The Guardian
[ The Guardian | 2016-02-15 00:00:00 UTC ]
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Two Weidenfeld & Nicolson titles and the Desmond Elliott Prize winner are among the eight novels to have made it onto the Waterstones New Year Book Club, commencing in January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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World Book Night 2016 has announced the 15 titles it will be giving away next April, including titles from authors Matt Haig, Jonathan Coe and Carol Ann Duffy. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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The Estate of Francis Bacon is set to publish the entire oeuvre of the artist’s work for the first time, including 100 previously unpublished paintings, for £1,000 a copy. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Penguin Books India has acquired three new books from internationally acclaimed author Amitav Ghosh. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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In his newest book, "Crippled America," Donald Trump provides insights into how he uses the media to his advantage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-11-05 00:00:00 UTC ]
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E-book subscription models and cross-sector collaboration will be among the hot topics at the 2015 Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Virgin Books has acquired a title by the founder of Medical Detection Dogs, in a “hotly contested auction”. Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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Among the titles expected to draw lots of interest are Anna Quindlen’s new novel, two projects by Karl Ove Knausgaard, an examination of artificial intelligence, and a look back by Cindy Crawford. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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