From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
Answer the 10 questions in the Dumbledore's Army quiz and you will find out if you are more of a Harry or Neville or one of the other members! Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:34:02 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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David Beckham, Dakota Fanning, Eddie Redmayne and "Harry Potter" himself, Daniel Radcliffe, have all signed on to read chapters of "The Sorcerer's Stone." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-05 18:07:58 UTC ]
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Daniel Radcliffe will lead an all-star read-along of Harry Potter and the Sorcerer's Stone. Continue reading at Book Riot
[ Book Riot | 2020-05-05 17:46:56 UTC ]
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The stars are coming out to bring the first Harry Potter novel to life in a new way. There have been audiobooks of Harry Potter and the Sorcerer's Philosopher's Stone, and (of course) a movie based on it, but this time around, big names are reading t... Continue reading at Engadget
[ Engadget | 2020-05-05 16:59:45 UTC ]
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Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 15:10:11 UTC ]
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Did you grow up with the Boy Who Lived? You can re-read the series or you can check out these books like Harry Potter for adults. Continue reading at Book Riot
[ Book Riot | 2020-04-29 10:32:45 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-24 10:30:04 UTC ]
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Our relationships with characters from books and screen – called parasocial relationships – serve many of the same functions as our friendships with real people, minus the infection risks. Continue reading at The Conversation
[ The Conversation | 2020-04-21 03:11:35 UTC ]
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Answer eleven questions about the Harry Potter books and the wizarding world to discover which of the Hogwarts Professors you are most like. Continue reading at Book Riot
[ Book Riot | 2020-04-16 10:34:27 UTC ]
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An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
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Though Harry Potter might be one of the most easily recognizable books about magic schools, there are many books that go beyond Hogwarts. Find them here. Continue reading at Book Riot
[ Book Riot | 2020-04-02 10:36:55 UTC ]
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Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
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J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
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The real world isn’t looking so great right now, so here’s another option: escape into the Harry Potter universe for a bit with Harry Potter at Home, a digital hub for kids. Hosted at WizardingWorld.com, Harry Potter at Home has craft videos, articles, games, and more ways to engage Harry Potter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-01 15:30:29 UTC ]
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Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
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Feeling a little copped up and bored? Good news: The Harry Potter Alliance is hosting a virtual con today through Saturday, April 4th! Continue reading at Book Riot
[ Book Riot | 2020-03-23 18:14:12 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-15 10:30:40 UTC ]
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Do you consider yourself a hard-core Potterhead? Did you defy your Veron Dursley-esque stepfather by joining the college Quidditch team? Did a rough breakup prompt an ill-advised dalliance with Snapism? Is your work commute enlivened by the dulcet tones of the weekly MuggleCast? Have you inked a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-11 17:04:10 UTC ]
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