From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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This is a transcript of the Oct. 1 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-10-20 00:00:00 UTC ]
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'I think it's dangerous when religion thinks that it has the market cornered on morality,' Dan Brown told his audience at Frankfurter Buchmesse. The post Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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Over the past six episodes of Working, we’ve been talking with writers and artists about how comics get made. In this episode, which you can listen to via the player above, we’re looking at how they make their way into readers’ hands. Continue reading at Slate
[ Slate | 2017-10-15 00:00:00 UTC ]
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This is a transcript of the Sept. 24 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-10-03 00:00:00 UTC ]
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Staff at Kenilworth Books are so “deeply concerned and disappointed about the dominance of ‘celebrity’ writers” on this year's list of World Book Day (WBD) titles that they have pledged to donate to the Society of Authors every time a customer takes one of their recommendations for the duration... Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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This is a transcript of the Sept. 17 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-10-02 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-10-01 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-09-24 00:00:00 UTC ]
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Among the big titles American agents will be talking up in the rights center at Frankfurt are a memoir by David Lynch, an update on Cinderella, and a short story collection from Lionel Shriver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Six titles ranging from the making of the iPhone to the evolution of financial markets have made it onto The Financial Times and McKinsey & Company Business Book of the Year shortlist. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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This is a transcript of the Sept. 10 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-09-18 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-09-17 00:00:00 UTC ]
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This is a transcript of the Sept. 3 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-09-15 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-09-10 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the process from initial scripting to fully finished art. Continue reading at Slate
[ Slate | 2017-09-04 00:00:00 UTC ]
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From Matt Haig’s How to Stop Time to Gail Honeyman’s Eleanor Oliphant is Completely Fine, the empathetic literature inspired by a year of tragedies, political upheaval and economic uncertaintyA bruising year dominated by political and economic uncertainty, terrorism and tragedy has, publishers... Continue reading at The Guardian
[ The Guardian | 2017-08-02 00:00:00 UTC ]
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While fewer titles are selling in other genres, reading that offers a path to spiritual growth has risen 13% in 2017The UK’s “mindfulness mega-trend” shows no sign of running out of breath, with sales of “mind, body, spirit” books booming, against a background of slowing sales elsewhere on the... Continue reading at The Guardian
[ The Guardian | 2017-07-31 00:00:00 UTC ]
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Fresh from a win at the Weald and Downland rare breed show, author Michaela Giles ‘beyond excited’ to have taken the annual Diagram prize as wellIn good news for readers who struggle to find space in their busy schedules to look after their pigs, The Commuter Pig Keeper has won the Bookseller... Continue reading at The Guardian
[ The Guardian | 2017-07-28 00:00:00 UTC ]
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Titles published by Amazon Publishing imprints took 12 of the top 20 spots on the Amazon Kindle ebook bestseller list in the first half of 2017. Last year in the same period, Amazon had one ebook in the top 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Contenders for this year’s Diagram prize also include An Ape’s View of Evolution and a must-have volume for ‘Australian coin error collectors’Nipples on My Knee by Graham and Debra Robertson, a memoir of “25 years in the sheep business”, is the fleecy frontrunner for the the 2017 Diagram prize... Continue reading at The Guardian
[ The Guardian | 2017-07-07 00:00:00 UTC ]
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