From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Richard Madeley and Judy Finnegan have launched their Book Club list for Spring, with six titles all written by women to mark International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Bella Pearson talks to Charlotte Eyre about setting up her own children's publisher, Guppy Books, and its launch titles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-18 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has acquired a book about plastic pollution by author-illustrator Neal Layton. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Igloo Books is again partnering with Aldi to publish books based on the supermarket’s new Kevin and Katie Christmas advert. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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This year’s shortlist also includes Jesus on Gardening, Equine Dry Needling and Why Sell Tacos in Africa?A book that celebrates Germany’s timesaving contribution to global cuisine is among the contenders for the 2018 Diagram prize for the oddest title of the year. The Joy of Waterboiling may... Continue reading at The Guardian
[ The Guardian | 2018-10-26 00:00:00 UTC ]
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Among the big titles American agents will be talking up at Frankfurt are a memoir by 'New York Times' photographer Bill Cunningham, a first novel by Jhumpa Lahiri, a middle-grade adaptation of Trevor Noah's 'Born a Crime,' and a new novel by Julie Orringer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Literary agent Stephanie Barrouillet looks at trending themes in global children's books markets, like diversity, emotional growth, and current events. The post Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
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The longlist for the National Book Award for Nonfiction was announced on Wednesday, with books on history and social issues making up the bulk of the nominations. Notable titles on this year's list include Steve Coll's "Directorate S: The C.I.A. and America’s Secret Wars in Afghanistan and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Founded in 2012 by veterans of the entertainment business, Adaptive Studios is an unusual business venture originally focused on repurposing moribund or abandoned movie scripts into new content for different media, including books, movies, and TV shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Stuart Turton’s new novel The Seven Deaths of Evelyn Hardcastle has been supersized to Seven and a Half – and not because Americans die more oftenThere was widespread reaction when the Philosopher’s Stone in the title of the first Harry Potter book became the Sorcerer’s Stone after its US... Continue reading at The Guardian
[ The Guardian | 2018-09-13 00:00:00 UTC ]
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Taking in several historical perspectives, the newly announced shortlist for the coveted German Book Prize offers what the jury calls 'the sensuousness of another time, which always evokes ours.' The post The German Book Prize Announces Its 2018 Shortlist of Six Titles appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-12 00:00:00 UTC ]
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Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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A new subscription service for diverse and inclusive children’s books has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Presenter and author Fern Britton is teaming up with HarperCollins on a book club in partnership with Tesco. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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From European markets recovering from financial losses to translation in the US market and book-pricing differences based on authors' genders, a 'Beyond the Book' panel at BookExpo looked at recent coverage of the books industry. The post Covering the International Books Industry: A Discussion... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-11 00:00:00 UTC ]
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Chelsea Clinton is "excited" to be a part of the trend for feminist children’s books, she told The Bookseller ahead of her appearance at the Edinburgh International Book Festival. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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There’s A Pig Up My Nose by John Dougherty and Laura Hughes (Egmont) has won the Oscar’s Book Prize 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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The first major gathering of the international book publishing industry is London Book Fair, and its packed-out International Rights Center is where these and many more titles will be on the table for rights deals. The post Rights Roundup: Titles That May Rock the Rights Center at London Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-06 00:00:00 UTC ]
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