From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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The imprint carries a unique and targeted marketing program that transforms its books into bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The resilience of the print market, digital library borrowing and the appetite for backlist titles during the pandemic were among topics discussed at the ReBoot Books Business and Reading workshop held on Thursday (25th February). Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 18:25:30 UTC ]
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The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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Daunt Books Publishing has acquired Ordinary Notes by Christina Sharpe, a work of creative non-fiction about memorial and remembrance. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 23:40:05 UTC ]
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As I was scrolling through Lit Hub’s massive 2021 preview, I noticed something: Rainbows. Specifically, several books featuring full-cover, highly saturated, blurrily blended rainbows. I can only assume, considering that rainbows are generally considered to be a) pretty b) gay and c) paths to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-08 18:00:44 UTC ]
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The Sheikh Zayed Book Award announces six new translations from Arabic and offers translation grants for all its shortlisted titles. The post Sheikh Zayed Book Award Opens Translation Funding For All Shortlisted Works in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-17 17:14:34 UTC ]
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Gregory Forth’s A Dog Pissing at the Edge of a Path has won the U.K.-based Bookseller/Diagram Prize for Oddest Title of the Year, beating out runner-up Kathryn L. Smithies’s Introducing the Medieval Ass for the honor. No, it’s not autofiction: A Dog Pissing at the Edge of a Path is an... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 17:25:35 UTC ]
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Anthropological study of metaphor takes 2020 Diagram prize, pulling ahead of Introducing the Medieval Ass in public voteA Dog Pissing at the Edge of a Path has beaten Introducing the Medieval Ass to win the Diagram prize for oddest book title of the year.Both books are academic studies, with the... Continue reading at The Guardian
[ The Guardian | 2020-11-27 00:01:11 UTC ]
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Children’s Books Ireland is giving 6,000 books to children in the run-up to Christmas, supported by the Arts Council and KPMG. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 20:52:56 UTC ]
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The actor-writer-musician and illustrator teamed up on the new book “A Wealth of Pigeons.” Continue reading at The Washington Post
[ The Washington Post | 2020-11-16 13:00:00 UTC ]
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Mirror Books has acquired the "tough and touching" story Living Our Best Lives: Cannon Hall Farm by the Nicholson family and Nicole Carmichael. Continue reading at The Bookseller
[ The Bookseller | 2020-11-11 13:20:33 UTC ]
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Ah, tradition! Just as Shakespeare wrote King Lear in quarantine, in this quarantine, rich people are buying copies of King Lear for $10,000,000. While independent bookstores are struggling during COVID—according to the American Booksellers Association, more than one independent bookstore has... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-09 17:44:18 UTC ]
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A selection of memoirs and novels that can help connect and lift us through these scary and sad times. Continue reading at The Washington Post
[ The Washington Post | 2020-10-07 05:22:15 UTC ]
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Essay To mark the upcoming 2020 Neustadt Lit Fest and the announcement of the 2021 NSK Neustadt Prize for Children’s Literature, here is an excerpt featuring the children’s and young adult books selection from 100 Essential Books by Iranian Writers,... Continue reading at World Literature Today
[ World Literature Today | 2020-09-30 13:21:42 UTC ]
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Basic Books UK, John Murray Press' new imprint, has acquired Mediocre: The Dangerous Legacy of White Male Power by Ijeoma Oluo to publish as its first title in 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 20:18:01 UTC ]
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The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
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The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times
[ The New York Times | 2020-09-06 09:00:16 UTC ]
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The Booksellers Association has announced The Harpy by Megan Hunter (Picador) and Jasbinder Bilan's Tamarind & The Star of Ishta (Chicken House) as its books of the month for September. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 16:53:41 UTC ]
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A 12-person committee previously met twice a month to approve or blacklist all books published in the country, for offences including immorality or insulting IslamAfter banning almost 5,000 books in the last seven years, Kuwait’s government has relaxed its book censorship laws in a move that has... Continue reading at The Guardian
[ The Guardian | 2020-08-25 13:26:49 UTC ]
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After the lockdown, hundreds of delayed titles are expected this autumn including many household names vying for Christmas successFrom Richard Osman’s first crime novel to Caitlin Moran’s new memoir, almost 600 hardbacks are due to be published on 3 September in a “massive bun fight” of new... Continue reading at The Guardian
[ The Guardian | 2020-08-13 06:00:47 UTC ]
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