From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
"Fifty Shades of Grey'' and its two sequels, which became underground sensations and attracted interest from major publishing houses, is headed for Hollywood. Continue reading at The New York Times
[ The New York Times | 2012-03-26 00:00:00 UTC ]
More news stories like this
Pottermore has partnered with ebook company Overdrive to bring electronic versions of the 'Harry Potter' series to libraries and schools in five languages. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-28 00:00:00 UTC ]
More news stories like this
Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 08:51 Readers will be able to download the ebook of Harry Potter and the Philosopher's Stone for free with the limited edition model of the new Sony Reader. Further details have emerged about the Reader, which is set to go on sale in... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this
Written By: Katie Allen Publication Date: Thu, 18/08/2011 - 15:17 Titan has acquired an accompaniment to the Harry Potter film franchise, which drew to a close this summer with Harry Potter and the Deathly Hallows: Part II. Harry Potter: Page to Screen: The Complete Film-making Journey will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this
Scam artists are selling fake early access to the Pottermore Web site or asking for personal data to register an "account." Either way, you're going to be sorry if you interact with them. Continue reading at PC World
[ PC World | 2011-08-05 00:00:00 UTC ]
More news stories like this