From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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J.K. Rowling's 'Book of Spells' will allow players to wave wands and cast spells using Wonderbook technology. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-06 00:00:00 UTC ]
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According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
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Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Erika Leonard laughs a lot, a deep wheezy chortle. And why wouldn't she? Leonard, a 49-year-old overnight publishing sensation, is laughing all the way to the bank. In the past few months the former TV executive has had her first novel, Fifty Shades of Grey, dominate the New York Times... Continue reading at Stuff
[ Stuff | 2012-05-14 00:00:00 UTC ]
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All the books in the Harry Potter series will arrive in the Kindle lending library – free for Amazon Prime members – on June 19. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-11 00:00:00 UTC ]
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Harry Potter has joined the Kindle lending library.Amazon.com announced Thursday that on June 19, the ebook editions of J.K. Rowling's seven Potter novels will become part of the Kindle service available to Amazon Prime subscribers. Members can download a book for free once a month. Amazon's... Continue reading at Crains New York
[ Crains New York | 2012-05-11 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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E L James' Fifty Shades of Grey was once again the bestselling book in the UK last week, and... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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Those who work in publishing—and especially those who write books—are no strangers to jealousy. Why does one title become a bestseller when another doesn’t? That sentiment has certainly bubbled up around E.L. James’s Fifty Shades trilogy. While some romance editors and authors say they don’t... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Publishers are moving quickly to capitalise on the spectacular success of Century’s erotic... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Ebury is relaunching its Black Lace erotica imprint, as E L James' Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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E L James’ Fifty Shades of Grey (Arrow) was comfortably the bestselling printed book in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-25 00:00:00 UTC ]
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British novelist E L James' much-discussed erotic novel Fifty Shades of Grey (Arrow) has... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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'Fifty Shades of Grey' by E.L. James and sequels are an ebook and paperback phenomenon that is also causing a sales spike in sex shops. How did it all happen?The staff of the Pleasure Chest, a high-end West Hollywood sex shop, were first tipped to the "Fifty Shades of Grey" phenomenon by their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
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JK Rowling's first book for adults will be a "blackly comic" novel set in an idyllic English town where all is not what it seems, her publisher says. Continue reading at Stuff
[ Stuff | 2012-04-13 00:00:00 UTC ]
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The Harry Potter theme park in Orlando, Fla., more than lived up to its hype for this fan. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
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The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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