#Hashtag book titles trend is a gimmick that works  for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2014-06-21 00:00:00 UTC ]

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Fifty Shades Goes International

It turns out the Fifty Shades craze is not restricted to the U.S. On all three charts tracked this month, E.L. James’s blockbuster book placed high on the list. In Spain and Italy, where Fifty Shades of Grey debuted in June, it landed at #1 and #2, respectively. In the Netherlands, the book... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Google Play Books starts a new chapter in France

Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
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HarperCollins to publish Fifty Shades-inspired lovers' guide

HarperCollins is attempting to help readers live out their Fifty Shades of Grey-inspired... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Hunger Games finale split in two

The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff

[ Stuff | 2012-07-11 00:00:00 UTC ]
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Fifty Shades becomes bestselling British novel for adults

Fifty Shades of Grey has surpassed Mark Haddon's The Curious Incident of the Dog in the Night... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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'Fifty Shades' sex trilogy dominates bestsellers, report says

Booksellers, get out your handcuffs: Roughly one in five physical books sold in the U.S. over most of the spring were the ¿Fifty Shades¿ sex trilogy. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-09 00:00:00 UTC ]
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Fifty Shades could sell 10m, sales curve shows

 Random House has reprinted its record-busting Fifty Shades trilogy a further three times... Continue reading at The Bookseller

[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Random goes overseas to keep Shades in stock

Random House is printing extra stock of Fifty Shades of Grey in Germany to help keep bookshelves... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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The Audio Book Club on Fifty Shades of Grey

To listen to the Audio Book Club discussion of Fifty Shades of Grey, click the arrow on the player below. Continue reading at Slate

[ Slate | 2012-06-29 00:00:00 UTC ]
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More records for erotic Grey book

Erotic novel Fifty Shades of Grey has continued its success in the UK after breaking the weekly paperback sales record. Continue reading at BBC News

[ BBC News | 2012-06-22 00:00:00 UTC ]
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Records tumble as Fifty Shades sales continue to climb

  E L James' Fifty Shades of Grey (Arrow) has smashed the weekly sales record for a... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Fifty Shades of Grey quickest paperback to 550k mark

E L James’ Fifty Shades of Grey (Arrow) has become only the fourth paperback novel to sell... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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More deals as publishers embrace erotica

The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Harry Potter 'Book of Spells' will come to life via Sony

J.K. Rowling's 'Book of Spells' will allow players to wave wands and cast spells using Wonderbook technology. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-06 00:00:00 UTC ]
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Catching the Summer Book-Buying Wave

According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
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MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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The rise of sexy books

Erika Leonard laughs a lot, a deep wheezy chortle. And why wouldn't she? Leonard, a 49-year-old overnight publishing sensation, is laughing all the way to the bank. In the past few months the former TV executive has had her first novel, Fifty Shades of Grey, dominate the New York Times... Continue reading at Stuff

[ Stuff | 2012-05-14 00:00:00 UTC ]
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Harry Potter comes to Kindle

All the books in the Harry Potter series will arrive in the Kindle lending library – free for Amazon Prime members – on June 19. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-11 00:00:00 UTC ]
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Alohomora! Free Harry Potter books coming to Kindle

Harry Potter has joined the Kindle lending library.Amazon.com announced Thursday that on June 19, the ebook editions of J.K. Rowling's seven Potter novels will become part of the Kindle service available to Amazon Prime subscribers. Members can download a book for free once a month. Amazon's... Continue reading at Crains New York

[ Crains New York | 2012-05-11 00:00:00 UTC ]
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