From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
A week after the first trailer for the film adaptation of "Fifty Shades of Grey" dropped, the book hit #1 on Apple's chart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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After the first trailer for the film adaptation of Fifty Shades of Grey dropped on July 24, lighting up the internet, the first book in E.L. James's trilogy shot back up to the top of Amazon's bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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The graphic designers behind the new Diagon Alley theme park reveal how they translate the stuff of film and books into real-world magic.Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a... Continue reading at Fast Company
[ Fast Company | 2014-07-23 00:00:00 UTC ]
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J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J K Rowling has written a new piece about a thirty-something Harry Potter and his friends at the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
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Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian
[ The Guardian | 2014-06-11 00:00:00 UTC ]
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The tournament is currently down to 16 contenders, with everyone from Ron Weasley of 'Harry Potter' fame to Winnie the Pooh's friend Piglet still in the running. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-29 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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New data suggests that the borrowing of erotic fiction from UK public libraries has leapt by 500%, in what is being called the 'Fifty Shades' effect. Continue reading at BBC News
[ BBC News | 2014-02-14 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The release of the latest Hunger Games film, backlist titles such as Harry Potter and success... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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Rita Ora confirms that she will play the role of Mia in the film adaptation of EL James' book series. Continue reading at BBC News
[ BBC News | 2013-12-03 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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