From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
J.K. Rowling’s 'Harry Potter and the Sorcerer’s Stone' knocked Andy Weir’s 'The Martian' from its #1 spot on the iBooks Bestsellers list for the week ended October 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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It's been several years since the last book in the 'Potter' series was published, but judging by the fervor of fans, the boy wizard isn't going anywhere anytime soon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-15 00:00:00 UTC ]
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From the multi-coloured sorting hat, to the sinister Snape to the red glow of Ron’s hair, we revel in Jim Kay’s glorious pictures for the new illustrated edition of Harry Potter and the Philosopher’s Stone• Win a copy of the new illustrated edition, plus a signed Jim Kay print and a Harry Potter... Continue reading at The Guardian
[ The Guardian | 2015-10-06 00:00:00 UTC ]
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The Environmental Protection Agency should have listened to Ron Weasley’s dad. In the Harry Potter books and films, Arthur Weasley is a bureaucrat in the British magical world’s chief regulatory agency, the Ministry of Magic, where his job is to protect people from dangerous devices. He is known... Continue reading at Slate
[ Slate | 2015-09-23 00:00:00 UTC ]
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In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
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"Harry Potter" author J.K. Rowling often interacts with fans on Twitter to share previously unknown facts about the characters from the wizarding world of her books, but a recent confession about Hagrid has left some people sad. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-01 00:00:00 UTC ]
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A woman who founded the publishing firm which initially released Fifty Shades of Grey has been ordered by a US judge to set aside $10.7m (£6.9m) for her former partner after being found guilty of defrauding her out of royalties for the book. Australian Amanda Hayward and Jennifer Pedroza were... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) is Amazon.co.uk’s biggest selling ebook of 2015 so far, the retailer has revealed. The list of top 20 ebooks of the year is dominated by female authors, with E L James’ Fifty Shades of Grey companion novel, Grey: Fifty Shades of Grey as told by... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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The latest installment in E.L. James’s Fifty Shades of Grey series, Grey, hit #1 in France, Italy, and Spain last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Harper Lee’s long-lost novel has sold over 200,000 copies in the UK over the past weekEL James’ reign at the top of the UK book charts for the last month with her erotic bestseller Grey has been ended by a novel written in the 1950s and abandoned in a box for decades: Harper Lee’s Go Set a... Continue reading at The Guardian
[ The Guardian | 2015-07-21 00:00:00 UTC ]
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Bloomsbury will this November publish a deluxe edition of the illustrated Harry Potter, with artwork by Jim Kay, priced at £150. Harry Potter and the Philosopher’s Stone – Deluxe Illustrated Edition will be published alongside the £30 version, also illustrated by Kay. Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Harper Lee’s unexpected companion novel to To Kill a Mockingbird has bookshops readying for huge salesRead the first chapterListen to an extract read by Reese WitherspoonFirst chapter review: A beguiling journey into the pastSix months ago, it was a book the literary world would have laughed off... Continue reading at The Guardian
[ The Guardian | 2015-07-11 00:00:00 UTC ]
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Fifty Shades of Grey author E L James has written a new romance, and is halfway through writing a second, she revealed in a Twitter chat with UK fans. The writer took part in the online gathering yesterday (29th June), but the hashtag for the chat #AskELJames was hijacked by people criticising... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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E L James’ own company Fifty Shades Ltd had a “very successful” year to the end of September 2014, with a turnover of £18.1m and profits of £9.8m. However, this was down significantly on the previous year, when the company generated £43m with a profit of £25m. Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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'Potter' author J.K. Rowling recently revealed more details about the new play about the boy wizard that's opening in London in 2016. What will the story of the new play be? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-27 00:00:00 UTC ]
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Author J K Rowling has confirmed that a Harry Potter play, entitled "Harry Potter and the Cursed Child", will open in the West End next year. Rowling broke the news today (26th June) on Twitter, saying the play “will tell a new story, which is the result of a collaboration between writer Jack... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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For the second week in a row, E.L. James’s 'Grey,' the next installment in the Fifty Shades of Grey series, topped Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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The latest instalment of Fifty Shades of Grey has sold 1.1m copies in the US in all formats, Penguin Random House has revealed. Anne Messitte, publisher of Vintage Anchor in the US, said Grey: Fifty Shades of Grey as Told by Christian sold 1.1m copies in trade paperback, ebook and audio in the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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E L James will be holding a live Q&A from the Twitter head office in London's Piccadilly next Monday (29th June). The bestselling author of the Fifty Shades of Grey series will hold the live #AskELJames Q&A at 6pm. The five best questions on the day will win a signed copy of the latest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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