From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
Fifty Shades of Grey author E L James has written a new romance, and is halfway through writing a second, she revealed in a Twitter chat with UK fans. The writer took part in the online gathering yesterday (29th June), but the hashtag for the chat #AskELJames was hijacked by people criticising... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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E L James’ own company Fifty Shades Ltd had a “very successful” year to the end of September 2014, with a turnover of £18.1m and profits of £9.8m. However, this was down significantly on the previous year, when the company generated £43m with a profit of £25m. Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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Author J K Rowling has confirmed that a Harry Potter play, entitled "Harry Potter and the Cursed Child", will open in the West End next year. Rowling broke the news today (26th June) on Twitter, saying the play “will tell a new story, which is the result of a collaboration between writer Jack... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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'Potter' author J.K. Rowling recently revealed more details about the new play about the boy wizard that's opening in London in 2016. What will the story of the new play be? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-27 00:00:00 UTC ]
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E L James will be holding a live Q&A from the Twitter head office in London's Piccadilly next Monday (29th June). The bestselling author of the Fifty Shades of Grey series will hold the live #AskELJames Q&A at 6pm. The five best questions on the day will win a signed copy of the latest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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The latest instalment of Fifty Shades of Grey has sold 1.1m copies in the US in all formats, Penguin Random House has revealed. Anne Messitte, publisher of Vintage Anchor in the US, said Grey: Fifty Shades of Grey as Told by Christian sold 1.1m copies in trade paperback, ebook and audio in the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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For the second week in a row, E.L. James’s 'Grey,' the next installment in the Fifty Shades of Grey series, topped Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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With the huge launch last week of E.L. James's new novel, 'Grey: Fifty Shades of Grey As Told By Christian,' the erotica category shows no signs of slowing down. Here's how publishers from India to Italy are making the most of the lucrative category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
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Cornerstone has claimed that the first day sales of ‘Grey’ have been “record-breaking” for an adult paperback in the industry. The latest edition of E L James’ bestselling series – Grey: Fifty Shades of Grey as Told by Christian went on sale around the world yesterday, just 18 days after the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Waterstones is expecting a "busy day" marking the release of the latest edition of E L James' blockbuster hit series Grey: Fifty Shades of Grey as Told By Christian (Arrow). The chain's flagship Piccadilly store in London has a front of store window display dedicated to the release (pictured),... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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Sequel to Fifty Shades of Grey, told from Christian’s perspective, is Amazon.co.uk’s most pre-ordered book of the year Related: EL James to publish Fifty Shades sequel telling story from hero's point of view An independent bookshop in Texas that opened its doors for the first time earlier this... Continue reading at The Guardian
[ The Guardian | 2015-06-18 00:00:00 UTC ]
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Grey, the fourth book in EL James’s erotic series, is released on the birthday of her fictional male anti-heroFifty Shades of Grey author EL James is ringing in the birthday of her fictional anti-hero, Christian Grey, by releasing the fourth book in her series of erotic novels in the dark hours... Continue reading at The Guardian
[ The Guardian | 2015-06-18 00:00:00 UTC ]
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Though not yet on sale, 'Grey,' the next installment in E.L. James’s Fifty Shades of Grey series, took the #1 spot on Apple’s iBooks bestseller list for the second week in a row. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Cornerstone will put on a launch day “stunt” to mark the release of E L James’ Grey (Arrow) this week. Grey: Fifty Shades of Grey as told by Christian will be published this Thursday 18th June– the same day as the fictional Christian Grey’s birthday. Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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Fifty Shades of Grey author E L James will sign copies of the new book in the series, Grey (Arrow), at Barnes & Noble in New York City on the book's release date next Thursday (18th June). It will be the author’s only New York City book signing appearance for the novel, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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The new instalment – this time written from Christian Grey’s perspective and published on 18 June – is set to dominate the publishing world once againIn July 2012, as the irresistible cultural tidal wave that was the Fifty Shades of Grey trilogy was still swelling to its extraordinary peak, the... Continue reading at The Guardian
[ The Guardian | 2015-06-12 00:00:00 UTC ]
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Police are investigating the alleged theft of a copy of Grey (Arrow), the new novel in the Fifty Shades of Grey series by EL James. The copy of the novel, due to be released next week, was reportedly discovered to be missing yesterday (2nd June). Penguin Random House said it could not comment... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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A week ahead of its June 18 publication date, 'Grey,' E.L. James’s next installment in her Fifty Shades of Grey series, took the #1 spot on Apple’s bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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Pre-orders of E L James’ new Fifty Shades of Grey novel, Grey (Arrow), have leapt to the top of retailers' bestseller charts in both physical and digital formats. The novel, which will be released on 18th June, will tell the story of Fifty Shades of Grey from the point of view of Christian... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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