From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
British scientists say their research confirms that emotion-charged passages in 'Harry Potter' books have significant impact on the brains of readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-23 00:00:00 UTC ]
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'You will fail,' says 'Harry Potter' author J.K. Rowling, talking about her new book 'Very Good Lives.' 'That's inevitable. It's what you do with it.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-14 00:00:00 UTC ]
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When a fan questioned Rowling's statement that she envisioned 'Harry Potter' character Dumbledore as gay, the author replied that 'gay people just look like ... people.' 'Amazing answer,' the fan replied. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
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An 11-year-old boy who dressed as a character from Fifty Shades of Grey was excluded from his school's World Book Day celebrations, says his mother. Continue reading at BBC News
[ BBC News | 2015-03-06 00:00:00 UTC ]
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'Bibliography,' which will be released in the US in April, includes details about alternate titles considered and also tells readers which 'Harry Potter' book Rowling got 'sick' of reading after many edits. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
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Nearly two weeks after the premiere of the 'Fifty Shades of Grey' film, books in E.L. James’s series continue to dominate Apple’s chart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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At Addicting Info Nathaniel Downes makes the case that Fifty Shades of Grey is based on 'a flagrant violation of copyright laws.' The post Fifty Shades of Copyright Infringement? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Following a record-breaking opening weekend for the 'Fifty Shades of Grey' film, which raked in in $81.7 million, the books in E.L. James's series also ruled Apple's bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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As anticipation continues to mount for the Valentine’s Day release of the 'Fifty Shades of Grey' film adaptation, the book hit #1 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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With the big-screen adaptation of the first book in E.L. James’s trilogy set to hit theaters on Valentine’s Day, PW has a few key numbers on the Vintage movie tie-in, the book, the trilogy, and the forthcoming film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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If you're the sort of Harry Potter fan who can't help but read the series again and again, Oyster has a treat in store. The all-you-can-read subscription service has teamed up with Pottermore to carry all of the Harry Potter books, including the Hogw... Continue reading at Engadget
[ Engadget | 2015-01-28 00:00:00 UTC ]
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Bloomsbury has launched a competition for schools to win a workshop with Harry Potter jacket illustrator Jonny Duddle as part of Harry Potter Book Night, which will take place on the 5th February. To win the workshop, pupils must design a new "chocolate frog" card. The cards, which feature... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Artist Jim Kay is doing the artwork for the new version of the first book of the 'Harry Potter' series, which will be released this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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Publishers Scholastic and Bloomsbury are re-releasing the series with full-color illustrations.Between author J.K. Rowling's fan hub experience Pottermore and a slew of fans bringing elements of Harry Potter's world to life (Marauder's Map, a seven-book saga in one), the boy who lived lives on,... Continue reading at Fast Company
[ Fast Company | 2015-01-14 00:00:00 UTC ]
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The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Girls are quick to romanticise anti-heroes, says Harry Potter author, as she shares her vision for the future of the boy wizard’s school enemyJK Rowling says that “girls are very apt to romanticise” the antihero, and reveals that she had been forced to pour “cold common sense” on the startling... Continue reading at The Guardian
[ The Guardian | 2014-12-22 00:00:00 UTC ]
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The character 'is the only one I feel guilty about,' the author recently wrote in an essay detailing how she plotted her seven-part series and how a story change made this character's death necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-16 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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'Harry Potter' fans came together at a castle in Poland to act out the world of J.K. Rowling's books. More events are planned for April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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