From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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This week at Bologna International Children's Book Fair and then at London Book Fair April 10 to 12, the Amazon Publishing foreign rights team packs new titles–—and the retail muscle to make all boats float. The post Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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Themed on medical science and society’s relationship to it, the Wellcome Book Prize announces a shortlist for 2018 that includes four debuts. One title is a novel, one is a memoir, and four are nonfiction. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Health and the Human Experience’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-20 00:00:00 UTC ]
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Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies. Continue reading at The Bookseller
[ The Bookseller | 2018-03-14 00:00:00 UTC ]
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A middle grade title called 'The Best Man' has sparked tensions in Athens, Ga., after complaints from parents led to the book's removal from an indie bookstore's display at a school book fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Philip Pullman is in the running for the YA Book Prize 2018 alongside previous winners Sarah Crossan and Patrice Lawrence, and début author M A Bennett. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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A bumper crop of Britain and Ireland’s best independent bookshops are bucking the market trend, achieving double-digit sales rises in 2017. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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The observations made by these diverse publishers during at the first Children's Books Salon in New York speak to their common faith in the social power of books. The post Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-08 00:00:00 UTC ]
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Close to 30 international publishers are spending two days in New York City to meet with US acquisitions editors and publishing executives in the first Children's Books Salon organized by the Frankfurter Buchmesse New York and Publishing Perspectives. The post Children’s Books Salon:... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
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Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed XXX The post WORKING London Book Fair Quantum Conference Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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Before Michael Wolff’s bestseller was the one about the second world war. Its little-known author is not the first to benefit from a nominal muddle …You’d think it would be hard to confuse Randall Hansen’s Fire and Fury, a 2008 military history book with a second world war bomber on its cover,... Continue reading at The Guardian
[ The Guardian | 2018-01-12 00:00:00 UTC ]
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By all accounts, the Hulu series “The Handmaid’s Tale” was a huge success in 2017. Counterintuitively, the Margaret Atwood novel it was based on has been a constant on bestseller lists. Hadn’t people gotten the story from watching the show? Apparently not. In fact, this was the case for a number... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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What will kids be reading in 2018? Scholastic editors issue five predictions about what children's book trends will be popular and successful next year. The post Trends in Children’s Books: Five 2018 Predictions from Scholastic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
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Books by Matt Haig, Jo Nesbo and Lisa Jewell join debuts from Beth Underdown and Cara Hunter on the next Richard & Judy Book Club list with W H Smith, which features titles published almost exclusively by Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2017-12-14 00:00:00 UTC ]
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Penguin Random House and Hachette titles dominate the World Book Night 2018 list, which this year has a spotlight on mental health. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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This is a transcript of the Oct. 22 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-11-09 00:00:00 UTC ]
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This is a transcript of the Oct. 15 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-11-03 00:00:00 UTC ]
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“Comics will break your heart,” the artist Jack Kirby once said. That may be true, but sometimes, as we’ve seen over the course of this season of Working, if you love them, the medium will love you back. Continue reading at Slate
[ Slate | 2017-10-22 00:00:00 UTC ]
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