From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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A coloring book may sound tame, but "Legacy: An Off-Color Novella for You to Color," is by Chuck Palahniuk. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-21 00:00:00 UTC ]
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She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff
[ Stuff | 2017-05-04 00:00:00 UTC ]
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Teaser text IMAGE Editor’s note. — Porter Anderson By Dennis Abrams | @DennisAbrams2 Subhed XXXX The challenges facing children’s book publishing in the Middle East was the topic of a panel discussion held this week at the Sharjah Children’s Reading Festival. Among those addressing the topic was... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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For the Philadelphia-based indie with more than a few surprise bestsellers in its tanks, Quirk's the name and quirk's the game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Kudos to the folks creating these comics, who are taking 80-year-old characters and making them fresh and exciting. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-04-12 00:00:00 UTC ]
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Novelist who began writing to relieve the stress of her psychiatry job says literary success will not stop her listening to ‘real voices’ in hospitalA bestselling debut novelist who wrote her book in a hospital car park as stress release from her job as a psychiatrist is to return to the NHS.... Continue reading at The Guardian
[ The Guardian | 2017-03-29 00:00:00 UTC ]
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A survey on what is selling in the market based on sales from bricks-and-mortar operations and online portals plus a look at a dozen major publishers’ revenues have revealed some of the bestselling titles in 2016 in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Over the past decade, China has imported classic children’s books of all genres from the West at a rate far faster than it would have taken another country or territory to accomplish, observes director Chen Yushiuan of Beijing-based Bardon Chinese Media Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The titles Chinese publishers are bringing to the Bologna Children’s Book Fair in April run the gamut from downright whimsical to outrageously adventurous. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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It can be cheaper to buy the physical copy of a book than a digital download thanks to changes in Amazon’s deal with publishersAt the start of this decade publishers feared the death of the paperback. Britons abandoned bookshops at an alarming rate, seduced by e-readers and cheap digital... Continue reading at The Guardian
[ The Guardian | 2017-03-17 00:00:00 UTC ]
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The author promised to send a signed copy to the fan when the book is published. Continue reading at BBC News
[ BBC News | 2017-03-14 00:00:00 UTC ]
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For the launch of Joanna Trollope’s 20th novel, Mantle pursued a series of partnerships to reach a new audience, as Pan Macmillan’s communications director Emma Bravo explains. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Swedish publishers Norstedts has revealed the title for the fifth instalment in the Millennium series created by Stieg Larsson as The Man Who Hunted/Chased His Shadow (Mannen Som Sökte Sin Sugga). Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian
[ The Guardian | 2017-02-07 00:00:00 UTC ]
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Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller
[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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Spain's Elisa Yuste talks us through leading concepts and directions in apps for kids and young adults in the coming year, including more apps for 'Android kids.' The post Top 10 Trends in Reading and Book Apps for Children appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Having started with 12 titles, the Jhalak Prize Book of the Year longlist stands now at 11 books, its intent to honor writers of color. The post The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Citing a market value estimated at €36 billion to €38 billion, the European book publishing statistics report from FEP counts 575,000 titles published. The post European Book Publishing 2015 Statistics: 22 Million Titles in Stock appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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Here are the top trends that overseas exhibitors reported seeing at the Shanghai International Children's Book Fair and for the Chinese book market in general. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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