From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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A rare first edition of a "Harry Potter" book featuring a misspelled title fetched about $90,000 at an auction last week, the Independent reported Friday. The copy of "Harry Potter and the Philosopher's Stone" (published in the U.S. as "Harry Potter and the Sorcerer's Stone"), the first book in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-01 00:00:00 UTC ]
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An official behind-the-scenes book of the record-breaking play "Harry Potter and the Cursed Child – Parts One and Two" will be published by Little, Brown. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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Penguin Random House’s Vintage Books imprint will publish 'The Mister,' a new novel by Fifty Shades of Grey author E.L. James, on April 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-24 00:00:00 UTC ]
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It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is now a bona fide franchise, with books, theme parks, and countless movies. The latest? The Crimes of Grindelwald, a sequel to the spin-off Fantastic Beasts and Where to Find Them. It’s playing in movie... Continue reading at Fast Company
[ Fast Company | 2018-12-07 00:00:00 UTC ]
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"A woman must have money and a room of her own if she is to write fiction," Virginia Woolf wrote in a famous 1929 essay. British businessman Arron Banks apparently disagrees, and he incurred the wrath of fans of "Harry Potter" creator J.K. Rowling after mocking the author on Twitter for having... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-04 00:00:00 UTC ]
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During her 2014 book tour for her self-help tome, #Girlboss, Sophia Amoruso noticed that while they waited to get their books signed, women in line would strike up conversations with one another and exchange business cards. "That was something that seemed even more important to them than the... Continue reading at AdWeek
[ AdWeek | 2018-11-19 00:00:00 UTC ]
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Warner Bros.' "Fantastic Beasts: The Crimes of Grindelwald" met expectations in winning the box office this weekend, opening in first place with $62.2 million, according to figures from measurement firm Comscore. The "Harry Potter" prequel, a follow-up to 2016's "Fantastic Beasts and Where to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-19 00:00:00 UTC ]
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The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times
[ The New York Times | 2018-11-14 00:00:00 UTC ]
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Poland-based kids’ publisher Ameet will release a series of books based on the Wizarding World franchise—encompassing the Harry Potter and Fantastic Beasts films—after partnering with Warner Bros Consumer Products. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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JK Rowling once surprised readers by telling them that all along, without mention in her books, one of her "Harry Potter" characters was gay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
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This October Audible will release an audiobook of Pottermore Publishing’s Harry Potter: A History of Magic, read by Natalie Dormer. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Blockbuster sales of 'Harry Potter and the Cursed Child' helped drive revenue to $1.74 billion in fiscal 2017, but without a comparable hit, sales fell 6% in the fiscal year ended May 31, 2018. Operating income dropped 38%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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Seven models of the spiders from Harry Potter and the Chamber of Secrets will be unveiled across the UK at the end of the month to mark the novel’s 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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Revivals redeemed a lackluster Broadway year. But now that the Tony Awards have closed the book on the 2017-18 season, it will be easy for producers and press agents to spin a self-congratulatory narrative. “The Band’s Visit,” as arrestingly original a show as “Hamilton” and “Fun Home,” won the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-11 00:00:00 UTC ]
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Can "Mean Girls" edge out "The Band's Visit" and "SpongeBob SquarePants"? Will "Harry Potter and the Cursed Child" or "Angels in American" take home more trophies? Here's a quick rundown of key contenders from shows with the most nominations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Rooted in West African mythology, Tomi Adeyemi's YA debut is a colossal hit. She talks about activism, Harry Potter, and writerly perseverance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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You certainly don’t have to be a Fifty Shades of Grey fan to enjoy Book Club, the new romantic comedy that stars Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen. But the movie, in which four women’s lives are forever changed by reading E.L. James’ infamous series, is bound to... Continue reading at Slate
[ Slate | 2018-05-22 00:00:00 UTC ]
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Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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