From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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'This Is Not My Hat' is from Jon Klassen, creator of the award-winning 'I Want My Hat Back.'Picture books might be for kids who can't read, but parents have been known to enjoy them as well. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-02 00:00:00 UTC ]
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Titles from publishers Hachette and Random House feature strongly on the Waterstones Book Club... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Hachette dominates the Richard and Judy Autumn Book Club picks for 2012 announced by W H Smith,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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What makes you pick up a book from the bookshelf (either physical or online)? Is it the cover, the blurb or the title? Perhaps a combination of all three? Continue reading at Stuff
[ Stuff | 2012-08-24 00:00:00 UTC ]
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Simon & Schuster's Engage: The Fall and Rise of Matt Hampson by Paul Kimmage has been... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Andrew Miller's Costa-winning Pure (Sceptre) and five Puffin titles have been shortlisted for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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The Works is enhancing its retail experience around books, creating genre sections, themed window... Continue reading at The Bookseller
[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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Canadian bookselling chain Indigo Books and Music and Books-a-Million have joined ranks with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Harper has scored two of the eight spots in Richard & Judy's Spring Book Club, with the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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World Book Night in the US has appointed Pulitzer Prize-wining journalist Anna Quindlen as its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 10:03 Rider Books has acquired a non-fiction book telling readers how to use philosophy to improve their everyday life by journalist and blogger Jules Evans. Rider Books commissioning editor Sue Lascelles bought world rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Katie Allen and Charlotte Williams Publication Date: Wed, 23/03/2011 - 15:48 Mainstream, J R Books, Pan and Faber are to rush publication of titles on Elizabeth Taylor, after the Oscar-winning film star died today [23rd March]. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:00 Beautiful Books has acquired two "major" non-fiction titles for autumn 2011, with one revisiting Orwell's Wigan Pier and another looking at one of the first people to recognise the Young British Artists (YBA). Publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Following its first 25,000-book shipment to Kyiv, Book Aid International at London Book Fair announces that 15,000 more books are heading to Ukraine. The post London Book Fair Charity: Book Aid International Sends More Books to Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-13 09:25:56 UTC ]
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These are the books all of the book clubs are reading this month. Grab a copy and learn how to join in. Continue reading at Book Riot
[ Book Riot | 2023-11-10 11:36:00 UTC ]
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The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times
[ The New York Times | 2020-02-12 15:00:10 UTC ]
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The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times
[ The New York Times | 2020-02-12 15:00:10 UTC ]
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National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 22:34:50 UTC ]
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