From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Whether following from abroad or tweeting from the conferences, here are the essential hashtags for The Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Virgin Books has signed a book from TV presenter Chris Tarrant, exploring his father's... Continue reading at The Bookseller
[ The Bookseller | 2013-07-22 00:00:00 UTC ]
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Independent publisher Icon Books has won the Times Sports Book of the Year Award with Steven Reid... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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BookExpo America's Middle Grade Buzz Books panels previewed five titles editors are most excited about publishing this fall. Expect them to get a big push in bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
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The new title for the third instalment in the Bridget Jones Diary book series has been revealed. Continue reading at BBC News
[ BBC News | 2013-05-28 00:00:00 UTC ]
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Books with first hand accounts of life in North Korea are rare, so John Sweeney's Zombie Nation and Jang Jin-Sung's Crossing the Border are generating unique buzz at the London Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-16 00:00:00 UTC ]
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Six contenders including Goblinproofing One's Chicken Coop and Was Hitler Ill? are in the running for the Diagram Prize for the Oddest Book Title of the Year. Continue reading at BBC News
[ BBC News | 2013-02-22 00:00:00 UTC ]
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A shortlist of six titles has been chosen for the Diagram Prize for Oddest Book Title of the Year... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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The Day Parliament Burned Down has been named political book of the year at the Political Book... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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Union Books has acquired a "strikingly original" non-fiction debut, The Will to... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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Google Books is great at helping you find interesting reads, and makes it easy to view them online from just about any device. The service isn’t quite as versatile when it comes to letting you download local copies in a format of your choice, unfortunately, but that’s where FSS Google Books... Continue reading at Betanews
[ Betanews | 2012-11-08 00:00:00 UTC ]
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Penguin Press title Private Empire: ExxonMobil and American Power has won the Financial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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During a CEO panel at the Frankfurt Book Fair 2012, execs from bookselling giants discussed global ebook trends and how they differ across various markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Self-help books are such funny, deeply personal things. You can get help for any aspect of life, from how to be happy to how to stop comfort-eating, heal your emotional self, take control of your life and the bread and butter of the self-help genre, relationship advice. Continue reading at Stuff
[ Stuff | 2012-10-19 00:00:00 UTC ]
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Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Igloo Books and The Works are teaming up to produce a children’s book to raise money for... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Orion Children's Books has acquired a new title by wildlife expert and adventurer, Steve... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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