HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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#started testing
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#small towns
Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 09:01 Literary agent Andrew Wylie has moved to defuse the row between him and HarperCollins, denying reports he is calling for an investigation of the publisher in the wake of wider controversy surrounding its parent NewsCorp. Wylie... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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#accused harpercollins
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Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 08:27 HarperCollins has promoted Vikki van Someren to group commercial director. She will be responsible for overseeing the publisher's non-traditional retail business. Van Someren's new job, in addition to her role as head of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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#simon johnson
Written By: Graeme Neill Publication Date: Fri, 08/07/2011 - 08:27 HarperCollins has bought four books by Louise Voss and Mark Edwards, whose self-published novels have been Amazon bestsellers, in a six-figure, pre-empt deal. Commissioning editor Kate Bradley bought world rights from agent Sam... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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#mark edwards
#self-published novels
#pre-empt deal
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#physical edition
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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#marketing services
#breakneck pace
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 17/06/2011 - 09:02 E-books pioneer Arthur Klebanoff has made a targeted approach to UK agents over backlist digital rights, with agents calling his 50% royalty rate a "very positive" alternative to working with traditional... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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#uk market
#british talent
#recently awarded
#fairy tales
Written By: Graeme Neill Publication Date: Wed, 08/06/2011 - 09:07 Stuart MacBride is to write two digital exclusive projects after signing a deal with HarperCollins. Sarah Hodgson, deputy publishing director, bought rights from Philip Patterson at Marjacq Scripts. The first book, Sawbones,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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#reluctant readers
#full collection
Written By: Bookseller Staff Publication Date: Wed, 08/06/2011 - 15:12 HarperPress has bought an offbeat travel guide, charting a journey to the exclusion zone around the Chernobyl nuclear reactor, the dried out Aral Sea and the Baikonur Cosmodrome, the Soviet Union's answer to Cape Canaveral.... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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#soviet union
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#marketing team
#open road
Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 13:52 Press Books m.d. John Bond is leaving HarperCollins by the end of June "following a mutual agreement" between himself and HC c.e.o. Victoria Barnsley. The division, which comprises Fourth Estate and HarperPress, will be run by... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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#bn launches
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 20/05/2011 - 10:23 HarperCollins has bought a memoir by Louie Spence, the star of the reality shows "Pineapple Dance Studios" and "Showbusiness". World rights to Still Got It, Never Lost It were bought by Natalie Jerome, publishing director for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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#reality shows
#world rights
#natalie jerome
#harper non-fiction
#vivienne clore
The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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#consumer habits
American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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#small publishers
#marketing services
Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 11:25 HarperCollins has acquired three novels from debut historical fiction author Joanna Hickson. HarperFiction commissioning editor Kate Bradley bought world rights through Jenny Brown at Jenny Brown Associates, with the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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#jenny brown