HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with:
#harpercollins canada
#started testing
#reach consumers
#small towns
Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous week
#book sales
#fiction sales
#4% year-on-year
Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 08:44 HarperCollins Children's Books m.d. Mario Santos is leaving the publisher at the end of June to "pursue other career opportunities". Publisher Ann-Janine Murtagh has been promoted to take overall publishing and business... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins children
#career opportunities
#victoria barnsley
Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#childrens books
#book sales
#retailer reported
#3% increase
#28th february
The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Thu, 14/04/2011 - 09:21 Profits at HarperCollins surged £25.3m due to "exceptional rights income" in its most recent set of financial results filed at Companies House. For the year ending 30th June, operating profit increased to £29.1m. Turnover was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profits surge
#international sales
#companies house
#canadian markets
Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#survey revealed
#publishers association
#government investment
#learning resources
#secondary headteachers
Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#marketing services
Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wood green
#north london
#mass appeal
#month ago
#extra book
Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: In the past Ladybird... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital market
#digital products
#hardback books
#modern publisher
As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital market
#digital devices
Written By: Caroline Horn Publication Date: Mon, 28/03/2011 - 15:21 HarperCollins has paid tribute to Diana Wynne Jones who passed away this weekend following a long illness. Victoria Barnsley, HarperCollins publisher and c.e.o., said: Diana was one of our truly wonderful and much cherished... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paid tribute
#long illness
#victoria barnsley
Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 08:36 read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins signs
Written By: Graeme Neill Publication Date: Thu, 24/03/2011 - 08:50 HarperCollins has signed a five book exclusive deal with Emma Chichester Clark to become her worldwide publisher. The deal with Chicester Clark, who has also had titles published recently by Andersen Press, was signed by... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andersen press
#gift books
RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet computer
#wi-fi version
Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
More news stories like this |