Google still fuels fake-news websites through its complex web

Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on Google’s ad exchange to sell their inventory. "Google has made the decision that when it is up to them [in its ad network], they might choose not to run ads on these websites," a programmatic buyer told Digiday. "But when one of their [ad exchange] clients wants to place ads next to hateful or misleading content, they won’t stand in the way,” The post Google still fuels fake-news websites through its complex web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-12 00:00:00 UTC ]
News tagged with: #run ads #place ads #ad services #ad network #ad exchange

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GE Becomes Legitimate Online News Publisher

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #early adopter #content marketing #hard news


GE’s becomes legitimate online news publisher

After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #native advertising


Short Takes: Religion Publishing News Briefs, June 25, 2014

An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes


Air travel booking website offers rail alternatives

The Internet is jammed with travel websites to book airline flights. But the operators of CheapAir.com say they are the only air search site that gives travelers the option of booking a trip by rail. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel websites


Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #apple tv #media companies


Inside Google's World Cup Newsroom

Google is turning its search trends into Twitter-friendly viral content, just in time for the World Cup.Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn... Continue reading at Fast Company

[ Fast Company | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world cup #data scientists #multiple languages #search results


British spies are allowed to intercept Google and Facebook traffic, official says

British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence services #director general #published ahead


News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Hearst’s new approach to digital news

The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-13 00:00:00 UTC ]
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News Briefs: Week of June 16, 2014

Bookstore sales fell 1.3% in April and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Norwegian publishers say no to Google

The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Google Play to expand ebook offering to 13 new countries

Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #make ebooks


Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #publisher sites #ad exchange


Short Takes: Religion Publishing News Briefs, June 11, 2014

Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Viewing a Web page isn't copyright infringement, top EU court rules

Europeans can continue browsing the Web without fear of breaking copyright law, Europe’s top court has determined in a landmark ruling. The legality of this common practice came into question in Europe as a result of a years-long tussle involving U.K. newspaper publishers, a public relations... Continue reading at PC World

[ PC World | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright infringement #landmark ruling #common practice #newspaper publishers #legal challenge


Daily News to Sell Diamond Avenue Building, Paper to Relocate Elsewhere in City

As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant


New Fortune and Money Websites Go to War With Old Partner CNNMoney

Fortune and Money magazines each rolled out their own websites Sunday, ending a long partnership with CNNMoney.com under which their digital content had been subsumed in the larger site.The collaboration is coming to an end because the magazines' and CNN's family is splitting up: Time Warner is... Continue reading at Advertising Age

[ Advertising Age | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #tv properties #public company


News Briefs: Week of June 2, 2014

BAM has flat quarter, adds HBG site and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat quarter