Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been around for years before finally taking off with publishers near the end of 2015, programmatic direct seems poised for a lift in 2017 thanks to renewed interest by agencies and publishers.The concept behind programmatic direct is simple: While the open ocean of digital advertising is often bought in real time, sometimes digital media buyers want to lock up particular ad inventory, especially video, on premium websites such as The New York Times ahead of time. They may want to lock in a decent price on ads they know they'll want, or just to make sure they've got the right placements for a campaign they're planning. And buying via programmatic ad tech can, in theory, make it easier to find and assemble certain consumer targets across publishers than buying with one publisher at a time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller
[ The Bookseller | 2012-02-24 00:00:00 UTC ]
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Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast ebook authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest). In the days before... Continue reading at Fast Company
[ Fast Company | 2012-02-23 00:00:00 UTC ]
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Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Google Books is a gigantic and ever-expanding online library of books and magazines that can be used to read classic titles free of charge as well as to purchase new releases in all manner of categories. But you may be one of the many people who have found that the interface for the website and... Continue reading at Betanews
[ Betanews | 2012-02-01 00:00:00 UTC ]
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#google books
Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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News Corp. Chairman Rupert Murdoch is talking nonsense, according to Google. Murdoch, a Twitter user for only the past several weeks, used the service to fire a barrage of accusations Saturday night against President Obama and Google. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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#final week
Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Headline has bought world rights to cookery book The Fabulous Baker Brothers. Deputy publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Groups recent Showrooming study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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The Phoenix story comic, which launches on 7th January 2012, will be distributed nationally by... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Google Inc.'s YouTube said it acquired RightsFlow Inc., a small company that tracks and processes royalty payments to songwriters and music publishers. Continue reading at AllThingsD
[ AllThingsD | 2011-12-10 00:00:00 UTC ]
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Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
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Googles advertising horsepower is about to get even greater. In a blog post Friday, Googles VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek
[ AdWeek | 2011-12-03 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 08/11/2011 - 09:26 French prime minister François Fillon has announced that the reduced VAT rate applying to books would be raised from 5.5% to 7% from 1st January as part of a fresh economic austerity package to help rein in Frances massive... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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#1st january
Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:20 Google has launched its ebook store in Canada, with the regional arms of Random House, HarperCollins, Penguin and Simon & Schuster signing up to the digital service. The publishers join Canadian houses such as D&M... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 09:40 Sales and profit for 2011 have slumped at Edinburgh University Press at the same time the company has reported a 40% rise in year-on-year ebook sales. The Scottish academic publisher has reported an 11.6% fall in sales and... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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#ebook sales