A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new standard."It is part of what we are thinking about from an innovation standpoint long-term," said Craig DiNatali, director-news and magazine partnerships at Google. "I'm sure they [brands] would be interested in the experience of being able to render a landing page faster. I certainly see the appeal there."Unfortunately for Google, and perhaps for consumers as well, marketers are still struggling to adjust to the mobile web as it stands, so they may not be quick to jump into AMP. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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While educational publishers sought to build bespoke platforms to engage educators, tech giants secured the channel. Jon White wonders—is a shift about to occur? Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Around a year ago, Google unveiled Duplex, an AI-powered feature that can call businesses and book appointments for you. Ahead of this year's I/O, Google revealed the other half of the equation, a virtual customer service agent that can automatically... Continue reading at Engadget
[ Engadget | 2019-05-01 00:00:00 UTC ]
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ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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BBC media editor Amol Rajan is returning to the Independent Publishers Guild (IPG) Spring Conference in May for a second year, and will be joined by Google’s Venetia Taylor. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Nicko Goncharoff has been appointed managing director, business development for Greater China, at Web of Science Group. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
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The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
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