A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new standard."It is part of what we are thinking about from an innovation standpoint long-term," said Craig DiNatali, director-news and magazine partnerships at Google. "I'm sure they [brands] would be interested in the experience of being able to render a landing page faster. I certainly see the appeal there."Unfortunately for Google, and perhaps for consumers as well, marketers are still struggling to adjust to the mobile web as it stands, so they may not be quick to jump into AMP. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Michelle Obama's Becoming (Viking) has held the UK Official Top 50 number one spot for a third week, leaping 26% in volume week on week to shift 116,920 copies for £1.87m in the seven days to the end of 22nd December. Continue reading at The Bookseller
[ The Bookseller | 2018-12-28 00:00:00 UTC ]
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In 2017 the 29 member countries of the Federation of European Publishers (FEP) generated €22.2 billion ($25.3 billion) in total sales, a figure up slightly from 2016 after accounting for exchange rate effects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading at The Bookseller
[ The Bookseller | 2018-12-20 00:00:00 UTC ]
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Contrary to appearances, it’s still possible to stare down the tech giants. And in 2018, Fortnite proved it. In 2018, the platforms have the power. Which means if you aren’t Apple, Google, or Facebook, you answer to them. That’s true for advertisers, for publishers, and even for our democracy.... Continue reading at Fast Company
[ Fast Company | 2018-12-20 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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The four-day International Children’s Content Rights Fair—which took place in Thailand, and ended its run on December 2—is focused on children’s content from ASEAN publishers and facilitating rights trading within the region and with overseas exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Google is giving you one more reason to love libraries. As everyone knows, libraries are cool. They are open to all (even ghosts, according to Ghostbusters), and can beat any Black Friday sale by offering free books on every subject every day (see the Instagram below). And way before WeWork was... Continue reading at Fast Company
[ Fast Company | 2018-11-29 00:00:00 UTC ]
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Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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A retail tech start-up, NearSt, has partnered with Google to show online what is available in local stores, with around 60 bookshops signed up nationwide. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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It can't have escaped your attention that -- in the US at least -- holiday season is just around the corner. With Thanksgiving comes Black Friday and other sales, and Google is getting in on the action with a series of discounts in the Play Store. There are great savings to be made on games and... Continue reading at Betanews
[ Betanews | 2018-11-21 00:00:00 UTC ]
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Search engine is lobbying hard to stop proposed tax, aimed at compensating news publishers Google’s top news executive has refused to rule out shutting down Google News in EU countries, as the search engine faces a battle with Brussels over plans to charge a “link tax” for using news... Continue reading at The Guardian
[ The Guardian | 2018-11-18 00:00:00 UTC ]
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Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
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With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Google's Alice Zimmerman and Ben Drury, founder of the smart-speaker start-up Yoto, are the latest to join FutureBook Live, The Bookseller's publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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