Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with:
#googles head
#display advertising
#neal mohan
#ad networks
#ad servers
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#waiting list
#longest line
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ads
#audience network
#fake news
The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#giving companies
What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking advantage
#fight google
#facebook advertising
#holiday season
#leading publishers
#sponsored content
Independent publisher The Emma Press has acquired English-language rights to two Latvian titles thanks to a grant from Latvia’s Ministry of Culture. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#emma press
What do you get when you mash up a coloring book for grown-ups with a wildly popular video game platform? The entirely unnecessary, but completely official PlayStation coloring book, featuring colorless artwork from some of video gaming's most belove... Continue reading at Engadget
[ Engadget | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coloring book
The Girl on the Train (Black Swan) has puffed into the Official UK Top 50 number one spot for a 12th non-consecutive week. It sold 25,041 copies for £120,353—and is still yet to shift fewer than 20,000 copies per week, since its release in May. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
More news stories like this |
The former Tribune Publishing Company, now known as Tronc, is the owner of The Los Angeles Times and The Chicago Tribune. Continue reading at The New York Times
[ The New York Times | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago tribune
HarperCollins has snapped up world English rights to M., the "extraordinary" debut from Peng Shepherd. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
More news stories like this |
HarperCollins imprint William Collins has acquired world rights to the autobiography of former prime minister David Cameron in a "hotly contested and significant deal" negotiated with literary agent Ed Victor. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hotly contested
#significant deal
Michael O’Mara Books is publishing Road Racer: It’s In My Blood by "wild man of TT" Michael Dunlop. Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mara books
Science fiction and fantasy novelist China Miéville is to make a rare foray into non-fiction to pen a “labour of love” history of the Russian revolution for indie press Verso. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Readerlink has acquired a range assets of Studio Fun, the children's publisher that had been known as Reader's Digest Children's Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#studio fun
Georgina Atwell blogs about how many families are slipping through the net when it comes to book-buying. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
More news stories like this |
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#google amp
#pleasantly surprised
#search engine
NetGalley has acquired the Bookish.com website and associate brands and trademarks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this |
HarperCollins and William Morrow have snapped up The Woman in the Window, a debut psychological thriller in the vein of “Rear Window", which has already had film rights sold to Fox 2000. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
#debut thriller
Trapeze, one of Orion's newest imprints, has announced five new acquisitions to coincide with the official launch of the imprint, among them The Brexit Survival Activity Book, and a new book by Dan The Diamond Minecart. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newest imprints
#official launch
With its building up for sale, the fate of the beloved bookstore in New York City’s West Village seemed uncertain. Now it's likely the store will have to relocate following the recently completed sale of its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#west village
#current location
The Danbury-based company adds complementary composition services through its acquisition of Kinetic Publishing Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
More news stories like this |