Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Audio book streaming service Storytel has acquired Danish ebook and audio streaming service Mofibo for £10.36m (100m Danish crowns). Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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Digital media is arguably making its analog counterparts less important. For instance, an old vinyl album or rare CD can be streamed -- the physical version just takes up space and can be a burden. The same can be said for books -- having a house full of bound sheets of paper is sort of... Continue reading at Betanews
[ Betanews | 2016-05-17 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Faber Children’s has acquired the UK and Commonwealth rights to a middle-grade adventure involving zebra unicorns, pygmy dinosaurs and polar bears by Alex Bell. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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Google’s scanning project and the subsequent lawsuits once commanded the attention of the publishing and library worlds. But in the end, the litigation merely confirmed a few realities of modern publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Bonnier Publishing has bought independent publishing house John Blake Publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Political commentator James Bloodworth is to write Hired, a book exploring the realities of low-wage life in the UK, for Atlantic Books. Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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At its April 15 conference, the Supreme Court declined to take up Authors Guild v. Google, effectively ending one of the defining copyright battles of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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Garden City-based Square One Publishers has acquired Ocean Publishing, a small independent publisher located in Flagler Beach, Fla. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
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The US Authors Guild’s appeal against the earlier ruling that allows the tech giant to scan millions of books under ‘fair use’ has been rejected by the Supreme CourtA long-running face-off between the US Authors Guild and Google over the search engine’s scanning of millions of books was brought... Continue reading at The Guardian
[ The Guardian | 2016-04-19 00:00:00 UTC ]
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The decision ends one of the publishing industry's defining legal dramas of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
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The Supreme Court on Monday turned away a challenge to Google Inc.'s online book library from authors who said the project makes it harder for them to market their work. The justices let stand lower court rulings in favor of Mountain View, Calif.-based Google and rejected the authors' claim that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-18 00:00:00 UTC ]
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The US Supreme Court will not hear an appeal from a group of authors who claim Google breached copyright laws by scanning books. Continue reading at BBC World
[ BBC World | 2016-04-18 00:00:00 UTC ]
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In a major development in the publishing industry's wholesaling segment, Follett Corp. has acquired Baker & Taylor for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
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Fourth Estate has bought a title chronicling Premier League outfit Leicester City’s unlikely title challenge. Continue reading at The Bookseller
[ The Bookseller | 2016-04-13 00:00:00 UTC ]
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In an effort to court millennials and invest further in key content categories, The E.W. Scripps Co. has acquired the iconic humor brand Cracked from Demand Media. The purchase price was $39 million."We always look for brands that have an eye toward high quality," said Scripps Chief Digital... Continue reading at Advertising Age
[ Advertising Age | 2016-04-13 00:00:00 UTC ]
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According to Google, 20 percent of people in the USA will experience a disability at some point in their life. Let's think about this for a moment -- that is one in five people. In other words, people with disabilities are a significant part of the population. While there are many laws on the... Continue reading at Betanews
[ Betanews | 2016-04-11 00:00:00 UTC ]
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Chronicle Books has paid a six-figure advance for a picture book by debut author and illustrator Brendan Wenzel, following an eight-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
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John Murray Learning has bought a self-published bestseller, Life Leverage, by Rob Moore. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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