Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Google’s sixth-largest purchase to date. “We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We’ve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better,” Google’s head of display advertising, Neal Mohan, said in a company blog post Monday. “By combining Admeld’s services, expertise, and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers.” Mohan added that after the acquisition, Admeld “will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers.” Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

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German officials launch manhunt for suspects in planned suicide bombings

German authorities Friday launched a manhunt for several suspects who officials believe planned suicide bombings at rail stations, as full rail transportation service in Munich resumed after being temporarily shut down as a safety precaution on New Year’s Eve. Bavaria state Interior Minister... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-02 00:00:00 UTC ]
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Authors Guild Petitions Supreme Court to Hear Google Case

Authors Guild executives say that the case represents an opportunity for the Supreme Court to clarify fair use for the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-31 00:00:00 UTC ]
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New Britain Newspaper Publisher Buys Block Island Paper

The Connecticut newspaper publisher thrust into the national spotlight because of his role in the purchase of Nevada's largest paper purchased another publication last week.   The Block Island Times' current publishers, Fraser Lang and B ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers

Ad-tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months — positioning the company as more of a rival to Google&rsq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Rowman & Littlefield Buys Stackpole Books

Rowman & Littlefield has acquired Stackpole Books, the 85 year-old publisher of military and nature books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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Google Classroom earns 'extra credit' with new features

One of the most important -- yet thankless -- jobs in the world is being a teacher. Many educators are underpaid and under-appreciated. In some underfunded districts, teachers are forced to make do without essentials, like books and pencils -- a really sad state of affairs. Luckily, technology... Continue reading at Betanews

[ Betanews | 2015-12-15 00:00:00 UTC ]
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Ingram Buys Direct Sales Company Aer.io

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[ Publishers Weekly | 2015-12-15 00:00:00 UTC ]
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Hachette Livre buys Editions Kero

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[ The Bookseller | 2015-12-15 00:00:00 UTC ]
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Macmillan buys tween fiction from Skylark Literary

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[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Economist appoints Tessa Jowell to board as Google's Eric Schmidt departs

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[ The Guardian | 2015-12-10 00:00:00 UTC ]
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Pan Mac buys Oprah Winfrey memoir

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Google-backed Lost My Name has sold 1m children's books in two years

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[ The Guardian | 2015-12-04 00:00:00 UTC ]
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Lucy Maud Montgomery: From hat box novelist to Google Doodle tribute

On the Canadian author's birthday, Google honors Lucy Maud Montgomery's famous novel 'Anne of Green Gables.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-01 00:00:00 UTC ]
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Nosy Crow buys fantasy series by Ellen Renner

Nosy Crow has acquired a middle-grade fantasy series with a “feminist twist” by Ellen Renner. Continue reading at The Bookseller

[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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Square Peg buys gift book for Britain's bird-lovers

Square Peg has acquired a book by naturalist Stephen Ross about one of Britain’s favourite birds, the robin. Continue reading at The Bookseller

[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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Bertelsmann 'seeking equity partner to buy PRH'

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[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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[ PC World | 2015-11-23 00:00:00 UTC ]
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Waterstones’ Buy Books for Syria campaign surpasses half-way mark

Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Google+ rides again with a redesign focused on communities of interest

Google isn't done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends... Continue reading at PC World

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