Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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New BookNet Canada research indicates that consumers who borrow books from libraries also purchase more books per month than those who don't use libraries. The post Canadian Study: Library Patrons Tell Researchers They Buy More Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-29 03:14:45 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Talent management collective Tricycle Talent has acquired a minority stake in Rachel Mills Literary (RML). Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:53:46 UTC ]
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Chronicle Books, which is distributed in the UK and Europe by Abrams & Chronicle Books, has acquired two picture books by Deborah Underwood and Meg Hunt. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 20:45:38 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Sourcebooks has sold a 45% ownership stake to Penguin Random House to enable the American independent publisher to take a “broader and deeper approach to domestic and global markets”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-24 02:11:56 UTC ]
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Here you will find a variety of entertaining companions to take along, wherever you go. Continue reading at The Washington Post
[ The Washington Post | 2019-05-23 14:04:00 UTC ]
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On the heels of embarrassing disclosures from Facebook and Twitter, Google reveals its own password bugs—one of which lasted 14 years. Continue reading at Wired
[ Wired | 2019-05-21 21:14:31 UTC ]
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Microsoft appears to have pulled Huawei's Matebook X Pro from its online shelves, and Best Buy, too, has followed suit. Huawei phones and devices are still available from Amazon and Newegg as of this posting, however.Neither the Huawei Matebook X Pro nor the Huawei Matebook 13 appear on... Continue reading at PC World
[ PC World | 2019-05-21 19:24:00 UTC ]
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Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
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