One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News
[ BBC News | 2015-01-05 00:00:00 UTC ]
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Google executives believe the company’s ebook program is on the right course, after some early missteps, as it enters its fifth year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in. Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
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Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-19 00:00:00 UTC ]
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Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post Spain’s Google News Shutdown Is a Silly Victory for... Continue reading at Wired
[ Wired | 2014-12-17 00:00:00 UTC ]
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Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post The Google News Shutdown in Spain Is An Empty... Continue reading at Wired
[ Wired | 2014-12-17 00:00:00 UTC ]
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Sony Pictures' studio chief made plans to meet Al Sharpton after the exposure of a racially tinged e-mail exchange, even as the company asked news outlets to stop publishing material from the hack that revealed that exchange and hired Rubenstein Communications to handle its broader PR... Continue reading at Advertising Age
[ Advertising Age | 2014-12-16 00:00:00 UTC ]
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Google removed its news aggregation service from Spain a few days ago, but the Spanish Newspaper Publishers’ Association (AEDE) is already asking the government to bring it back. AEDE claims the removal of Google News will be bad business for the publishing industry overall and will have more of... Continue reading at Betanews
[ Betanews | 2014-12-16 00:00:00 UTC ]
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Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian
[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Google News will withdraw from Spain, after the government passed a law to charge aggregators for linking to news publishers. A tech lawyer answers the big questions Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-12 00:00:00 UTC ]
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Rights groups back challenge, claiming injunction on British performing artist’s book is serious risk to freedom of expressionA British performing artist who has been prevented from publishing his memoir as a result of legal action brought by his ex-wife is to ask the supreme court to overturn... Continue reading at The Guardian
[ The Guardian | 2014-12-11 00:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Tencent and Baidu are only non-US digital media companies in top 10 by revenue, but country has four of top 10 fastest-growing firms, report saysChina is eroding Silicon Valley’s pre-eminent position as the home of the world’s largest internet businesses, with two companies making the top 10 by... Continue reading at The Guardian
[ The Guardian | 2014-12-08 00:00:00 UTC ]
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