GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

Other Publishing stories related to: 'GfK MRI Launches Digital Ad Measuring Service'


Robb Report Launches Health & Wellness Quarterly

Robb Report, the luxury lifestyle brand serving ultra-affluent connoisseurs with a slew of publications and digital portals, is launching a new magazine this spring focused on health and wellness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robb report


PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #released earlier


Amazon to Acquire Digital Comics Vendor Comixology

Amazon has reached an agreement to acquire Comixology, the dominant digital comics marketplace, and a platform that has been instrumental in driving the growth and popularity of digital comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics


London Book Fair 2014: At Digital Minds, Publishers Urged to Look Beyond the Book

"We cannot deny we are in an extraordinary transition," said author Anthony Horowitz, opening the sixth annual Publishing for Digital Minds Conference at the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds #publishers urged


The 2014 London Book Fair Digital Spotlight

Read the complete 2014 London Book Fair Digital Spotlight in the Scribd reader below. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribd reader


PRH U.K. Launches Reader Recommendation Platform

My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #virtual bookstore #favorite reads


PRH launches My Independent Bookshop

Penguin Random House UK has launched My Independent Bookshop - a consumer book recommendation... Continue reading at The Bookseller

[ The Bookseller | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh launches #independent bookshop


Aperture Launches the Photography Workshop Series

Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photography book #magazine publisher


London Book Fair 2014: Meeting Publishers’ Digital Needs

The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital devices


Interactive theatre launch for Hewitt

Author Jason Hewitt treated his guests to an unusual “immersive theatre” launch for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-03 00:00:00 UTC ]
More news stories like this |


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies


LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program


Igloo launches education list

Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #igloo books


Scribd Adds Lonely Planet to Subscription Service

Scribd has reached an agreement with Lonely Planet to add hundreds of its travel guides to the Scribd ebook subscription service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #lonely planet #travel guides


5 charts that describe the state of digital publishing

In its 2013 State of the News Media report released today, Pew found that while digital publishers are clearly growing fast, they're going to need to grow a lot more to make up for the losses elsewhere. The post 5 charts that describe the state of digital publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital publishers #growing fast


Seasonal digital serial for Transworld

Transworld has bought a romantic novel by previously self-published author Cathy Bramley, to be... Continue reading at The Bookseller

[ The Bookseller | 2014-03-26 00:00:00 UTC ]
More news stories like this |


The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jay lauf


Tesco launches blinkbox books

Tesco’s ebook platform blinkbox books has launched today (25th March). The website sells... Continue reading at The Bookseller

[ The Bookseller | 2014-03-25 00:00:00 UTC ]
More news stories like this |


Ciudad de Libros/Open Road Español Launches

The global Spanish-language ebook venture formed by Open Road Media and Barcelona Digital Editions, has released its first 40 ebooks in Spanish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this |


Yen Press, Square Enix Ink Global Digital Manga Pact

Yen Press and Japanese gaming and manga publisher Square Enix have entered into a partnership to distribute Square Enix manga in digital editions internationally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yen press