GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

Other Publishing stories related to: 'GfK MRI Launches Digital Ad Measuring Service'


Learnist Releases App, Debuts Digital Bookstore

Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios app #mobile devices


Independent bookstores launch Storytime Day, set for this May

After the success of the Indies First movement this November, in which authors worked at independent bookstores, the newest event is called Storytime Day. Spokesperson Kate DiCamillo urges authors to read a story at their local bookstore. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #local bookstore


Peanuts Gang Hits Sourcebooks' Digital Platform

Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #sourcebooks announced #peanuts gang #print format


Two Digital Executives Leaving Time Inc.

Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital president #entertainment group #entertainment weekly #recent reorganization #sports group


Martha Lane Fox to speak at LBF Digital Minds

Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller

[ The Bookseller | 2014-02-25 00:00:00 UTC ]
More news stories like this |


Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #national geographic #big player #digital video #print magazine #print brands


Deutsche Telekom, Paypal offer carrier billing for digital purchases

Through a deal with PayPal, Deutsche Telekom is letting mobile users purchase digital goods and get billed on their regular mobile phone accounts.Deutsche Telekom has a presence in 14 markets throughout Europe, with some 144 million mobile customers, and is working with PayPal to offer the... Continue reading at PC World

[ PC World | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom #digital purchases


The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age

[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #make money


Amazon takes on Netflix with rebrand of LoveFilm video-on-demand service

Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian

[ The Guardian | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #captain phillips


In a Digital World, What Does “Out of Print” Mean?

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world


Pocket Gems Launches Hybrid Game, Novel, Comic Platform

Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
More news stories like this |


Memorial service to be held for Doris Lessing

A memorial service for Doris Lessing will be held at St Martin-in-the-Fields in Trafalgar Square... Continue reading at The Bookseller

[ The Bookseller | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial service #doris lessing #st martin-in-the-fields #trafalgar square


2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #tv budgets #handy calendar #media company


Inside Nubico, Spain’s Latest Ebook Subscription Service

We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading market


Digital Manga, Inc. to Publish Tezuka Backlist

Tezuka Productions and Digital Manga, Inc. have announced a deal to translate and digitally publish hundreds of volumes of manga by revered manga and anime creator Osamu Tezuka. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital manga


Horowitz to Deliver Digital Minds Keynote

The "polymath" author will offer "unique insight into critical and commercial success across books, film, and T.V." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial success


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #post meredith #publishing partners


ReedPop To Launch New Comics Show at Javits

ReedPop, which produces New York Comic Con, C2E2 and other pop culture conventions, is launching a new and smaller all comics show to be held at the Jacob Javits Center in New York City, June 14 and 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics show


SYP to launch mentoring scheme

Hodder's creative director Auriol Bishop and agent Hellie Ogden are among those taking part... Continue reading at The Bookseller

[ The Bookseller | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking part


Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |