To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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#make inroads
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James Robertson's daily 365-word stories are a promising idea let down by poor digital designNew Year's Day saw the launch of 365, a collaboration between Scottish writer James Robertson and Hamish Hamilton, a Penguin imprint. It sounded promising: one 365-word story to be published online every... Continue reading at The Guardian
[ The Guardian | 2014-01-19 00:00:00 UTC ]
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#twitter feed
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The fifth installment of Digital Book World, the annual New York City conference on digital publishing, was held last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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#industry transformed
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A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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#modern art
The SNPA Foundation is launching a new "two-way" mentorship program called Nex Gen this month that will pair young newspaper professionals with experienced industry experts in a structured mentorship program. "It is billed as a 't ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-17 00:00:00 UTC ]
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The non-profit Copyright Clearance Center announced this week that is has launched an Open Access Resource Center in partnership with the Association of Learned and Professional Society Publishers (ALPSP). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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There are new ways of doing journalism as the digital revolution moves on. But what are these innovations? How do they work? How are they changing journalism, and with what effects?City University London is hosting a panel discussion on 28 January to explore these developments and the challenges... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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#healthy democracy
#opening speech
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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#native advertising
Has the permissiveness of the society, booksellers and publishers empowered the curious to turn cheap ebook editions of Mein Kampf into unfortunate bestsellers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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#digital publishers
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Simon451 will publish titles in the subgenres of fantasy, dystopian, apocalyptic and the supernatural, beginning in October 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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#publish titles
Boston Globe executive to take new post of chief digital and product officer at Scotsman and Yorkshire Post publisherJohnston Press has hired Jeff Moriarty, one of the Boston Globe's top digital executives, in the newly-created role of chief digital and product officer.Moriarty, who joins the... Continue reading at The Guardian
[ The Guardian | 2014-01-14 00:00:00 UTC ]
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#ashley highfield
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Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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#ad strategy
Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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#digital publishing
The digital comics platform and marketplace Comixology continues to extend the reach of new comics to comics consumers and finished the year as the Top Grossing non-game app for iPad 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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#magazine media
Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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#iain pears
#growing trend
#kate wilson
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Does Google have it out for the Brooklyn startup that's trying to annotate the web?It leaked a few months back that YouTube would be launching some sort of music streaming service, but it wasn't clear what angle the company would take. Now, in a interview with Matt Pincus, a board member of... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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#music service
#months back
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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#digital publishing