GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

Other Publishing stories related to: 'GfK MRI Launches Digital Ad Measuring Service'


Myriad launches graphic novel competition

Novelist Meg Rosoff is among the judges for the 2014 First Fictions First Graphic Novel... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
More news stories like this |


Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile photo- #video-sharing network #broad audience #michael kors


David Hyde Launches Superfan Promotions

Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc entertainment


Changing Hands Launches Indiegogo Campaign for Second Store

The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moby dick #fundraising appeal


Will US Publishers Risk Dealing with a Russian Ebook Service?

Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing markets


Amazon brings digital currency to UK

Amazon has launched its own digital currency for apps and games in the UK, six months after the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital currency


An Old Media Veteran Goes Digital at Glam Media

Glam Media, one of the largest digital media companies, has hired magazine publishing veteran Dan Lagani as its first president and chief revenue officer, the company is expected to announce Tuesday. Continue reading at AllThingsD

[ AllThingsD | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glam media #announce tuesday


Digital publishing startup Booktrope wins $205,000 in angel investment

After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #independent publishers


The Downside of Digital Media’s Scale Fetish

In the world of online publishing, traffic means little in and of itself. That fact is often overlooked by some in the digital media world. The post The Downside of Digital Media’s Scale Fetish appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing


Pitchfork To Launch $19.96 Print Publication, "The Pitchfork Review"

Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company

[ Fast Company | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pitchfork review #music criticism


Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #mail online #allowing users


Random House Launches 'Grinch-mas'

It's beginning to look a lot like Grinch-mas at Random House Children's Books, which kicks off its Grow Your Heart 3 Sizes promotional campaign on December 1, the newly minted National Grinch Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
More news stories like this |


NFL Stars Cam Newton And J.J. Watt Star In Gatorade "Freaks" Digital Comics

Calling J.J. Watt a "freak" to his face is probably not a good idea, but Gatorade decided to chance it.Football and comic books go together like chocolate and, er, pumpkin bread--they're not a bad combination, but we don't see them put together very often. The on-field heroics of stars like... Continue reading at Fast Company

[ Fast Company | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #good idea #comic books


Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday

[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo #targeted based #area dominated


Frances Lincoln launches nature prize

Frances Lincoln has launched a new prize for British nature and nature travel writing, with... Continue reading at The Bookseller

[ The Bookseller | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances lincoln


Levenson to launch picture book venture

Ellie Levenson, the author of The Noughtie Girl’s Guide to Feminism (Oneworld), has set up... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this |


Argentina’s Bookstores Thrive Despite Digital Challenges

Despite the growth of online bookselling and a 7X increase in the number of ebooks, Argentina's 2,256 bookstores are still responsible for 80% of annual book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online bookselling


Google Books case: digitizing 'snippets' of text is ruled 'fair use'

US Circuit Judge Denny Chin says Google Books falls under fair use, while the Authors Guild calls it copyright infringement. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright infringement


Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #fifty shades #makes sense


Derek Jeter, S&S Team to Launch Jeter Publishing

New York Yankees superstar shortstop Derek Jeter is joining with S&S to launch Jeter Publishing, an elaborate co-publishing partnership that will release picture books, middle-grade fiction, adult nonfiction, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #derek jeter #middle-grade fiction #adult nonfiction