Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at 'Digiday'

[ Digiday | 2024-06-12 04:01:00 UTC ]
News tagged with: #yahoo dsp #tv briefing #nielsen

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Capital FM holds steady as London rivals slide

Global Radio-owned station falls by just 0.6% as its breakfast show increases its weekly audience by 10% to 1.19 millionCapital FM proved the most resilient of London's commercial radio broadcasters in the final three months of 2013, almost managing to hold its audience flat at 2.2 million.The... Continue reading at The Guardian

[ The Guardian | 2014-02-06 00:00:00 UTC ]
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Mail Online fuels DMGT ad revenue rise

Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #partially offset #dmg media #solid performance


Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #film studio #york-based company #data compiled #pay-tv providers #fourth quarter


Cole supports literacy among seafarers

Author Martina Cole showed her support for improving adult literacy with a visit to the Marine... Continue reading at The Bookseller

[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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Netflix to spend $3bn on TV and film content in 2014

On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3bn


Gaiman novels adapted for TV

Neil Gaiman’s Anansi Boys (Headline Review) is to be made into a television series for the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #television series


Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget

[ Engadget | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking advantage


Neil Gaiman's American Gods and Anansi Boys will be adapted for TV

Author 'really thrilled' that American Gods and Anansi Boys will finally reach the screenTwo Neil Gaiman books are to hit the small screen at last – his 2001 novel American Gods and the sort-of follow-up Anansi Boys.Gaiman confirmed on his journal that American Gods – which up to last November... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling novels #executive produce


Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platforms #mobile advertising


News Briefs: Week of February 3, 2014

Investment group buys Recorded Books and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #good thing


Britain's Great War; Food & Drink – TV review

Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian

[ The Guardian | 2014-01-28 00:00:00 UTC ]
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Oprah 2.0: Book Club Marries Magazine, TV and Digital

The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Hearst's New Health Division Is a Departure from Magazines and TV

Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age

[ Advertising Age | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake #innovation lab #venture fund #potential clients


DA-notice committee's future under review

The existence of the D-notice (aka DA-notice) committee is under threat, reports the Sunday Times. It cites sources who say some officials in the Ministry of Defence, which is considering a review of the system, want to fold the committee into the new press regulator or place it within the MoD's... Continue reading at The Guardian

[ The Guardian | 2014-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world war #digital age #associate editor


How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #madison avenue #third-party publishers


People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #ad types #web content


News Briefs: Week of January 27, 2014

Amazon launches Christian imprint and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Facebook Tries a Mobile Ad Network

A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #app publishers


Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post today #important step #sponsored content #working directly #small number #coming months