Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at 'Digiday'

[ Digiday | 2024-06-12 04:01:00 UTC ]
News tagged with: #yahoo dsp #tv briefing #nielsen

Other Publishing stories related to: 'Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement'


Emerging from Bankruptcy, Kodak Looks to Future

At a press conference earlier this week, Antonio Perez, CEO of Rochester, N.Y.-based Kodak, explained the strategies the reorganized company will focus on as it emerged from Chapter 11 bankruptcy protection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-05 00:00:00 UTC ]
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Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #remove ads #recent report


Egyptian Publishers Diversify in Face of Uncertain Future

Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncertain future #arab world


Xbox One indie program will support free-to-play games, microtransactions

Looking into Microsoft's ID@Xbox program for independent developers? You'll be happy to hear that the company won't be placing any restrictions on your desired distribution model. Speaking to Joystiq at PAX Prime, Microsoft portfolio director for digital games Chris Charla explained that... Continue reading at Engadget

[ Engadget | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing popularity


Are E–Books The Social Networks Of The Future?

"I'll give up my printed books when you pry the last one from my cold, dead hands." That's what I tell people when they ask me what kind of e–reader I have. As a technology journalist, author, and novelist, they expect me to own the latest Kindle or be an iBooks aficionado, and most seem... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed books #ll give #social networks #latest kindle #wonderful words


Xobni's Jeff Bonforte Officially Running Yahoo's Communications Products

According to his LinkedIn profile, Jeff Bonforte has been named SVP of communication products at Yahoo. An insider tipped me to the new title for the former CEO of Xobni, the maker of address book apps and plugins which Yahoo bought in July. "I have responsibility for Yahoo Mail, Messenger,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #linkedin profile #previously reported


Ghost in the Machine: Does Print+Ebook Bundling Have a Future?

Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding success


Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #vicious cycle


Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key businesses


Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global print #business intelligence


News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units


New US TV book club features Bone Season

US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #ten years


Morning TV Show “Today” Launches a New Book Club

The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #today show


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed measures


Meet IBT Media: The Future of Newsweek

While IBT Media has carved itself a profitable space in a few niche markets, it hasn't been a household media name. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche markets


A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


DOJ Calls for Apple to End Book Deals, Link to Rival Bookstores

The Department of Justice and 33 state attorneys general on Friday called for an array of sanctions that they claim will "reset competition to the conditions that existed before the conspiracy." Continue reading at AllThingsD

[ AllThingsD | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #doj calls