Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at 'Digiday'

[ Digiday | 2024-06-12 04:01:00 UTC ]
News tagged with: #yahoo dsp #tv briefing #nielsen

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News Briefs: Week of November 18, 2013

Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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Mike Tyson memoir set to give book's rivals the bum's rush

Undisputed Truth, the notoriously self-destructive boxing champion's autobiography, could be a contender in Christmas sales contestHeavyweight champion of the world, cocaine addict, convicted rapist – now Mike Tyson is set to become a bestselling author as a bare-all autobiography co-written... Continue reading at The Guardian

[ The Guardian | 2013-11-15 00:00:00 UTC ]
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Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #fifty shades #makes sense


News Corp. Revenue Falls in Inaugural Quarter as Ads Suffer

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-quarter revenue #print advertising #revenue fell #year earlier #data compiled #news division #subscription sales


News Corp. revenue falls as ads decline

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York

[ Crains New York | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data compiled #news division #dow jones #earnings report #50% stake


AUDIO: Topsy and Tim on TV after 50 years

Cressida Cowell, author of the How to Train Your Dragon book series, and Greg Childs, former executive producer for CBBC & Cbeebies, discuss the re-introduction of classic children's TV. Continue reading at BBC News

[ BBC News | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cressida cowell #executive producer #classic children


Study: Booze Industry Breaks its Own Underage Ad Rules

The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age

[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programs #web sites #public health


You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real world #facebook --


The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3 billion


UK’s YUDU Sees Future in Apple’s iBooks Platform. Do You?

British multi-platform publisher YUDU is favoring publishing in the robust iBooks platform over stand-alone apps, which entail greater expense and risk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


Alex Ferguson beats rivals, smashes sales records

Manchester United legend Sir Alex Ferguson's memoir, My Autobiography (Hodder), has become... Continue reading at The Bookseller

[ The Bookseller | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autobiography hodder


Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming week #general electric #michael kors


Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #joe ripp #magazine business #united front


India’s Press Faces an Online Future

Two years ago, Samir Patil surveyed his publishing floor in Mumbai, one of 10 he owned, and saw death. It was not for a lack of lively activity. His company, ACK Media, shipped roughly six million books, magazines and DVDs across India every month. I ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million books


Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #biggest winners


The Bill Murray Solution to Better Ads

Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads appeared #real time #healthy dose


London Book Fair consults on future location

The London Book Fair has begun a consultation over the fair's future location following the... Continue reading at The Bookseller

[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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Vice named Ad Age's publishing company of the year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York

[ Crains New York | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channels #$175 million #$1 billion #heavy metal #million copies