Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at 'Digiday'

[ Digiday | 2024-06-12 04:01:00 UTC ]
News tagged with: #yahoo dsp #tv briefing #nielsen

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The Heart of the Matter

As memories fade of the strong 2010 holiday season that finished up a flat year, the bookstore scene across the Midwest continues to shift, with stores opening and closing. According to the Midwest Booksellers Association, whose membership is located in nine states, 39 MBA stores closed between... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat year #stores opening

New Android market shows the future is in device-agnostic app stores

By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews

[ Betanews | 2011-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browsing experience #copyright betanews

At Dealmakers Summit, Execs Imagine the Media Company of the Future

Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #execs imagine #media company

ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

Steve Jobs' health is not a private matter

By Joe Wilcox, Betanews Sadly, I must reaffirm my position stated during Apple CEO Steve Jobs' last medical leave, in January 2009: His health situation isn't a private matter, and, frankly, it's even less so now. The seeming suddenness of Jobs' more recent medical leave, which this time is... Continue reading at Betanews

[ Betanews | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #widely considered #exchange commission #private life #copyright betanews

Borders secures funding but doubts remain over future

Written By: Graeme Neill Borders has finally secured an agreement for fresh funding, with GE Capital providing $550m of new cash, but only if publishers stump up $125m. Publishers Weekly reports the troubled retailer has said for the first time that it doesn't rule out the possibility of... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally secured #fresh funding

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number