From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots to bottom lines: Publishers on ad fraud (Infographic) appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-28 00:00:00 UTC ]
News tagged with: #bottom lines #asked attendees #ad fraud #sponsor content

Other Publishing stories related to: 'From bots to bottom lines: Publishers on ad fraud (Infographic)'

Amazon's new imprint StoryFront will publish short stories

The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online bookseller

6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch #including aol #global marketing

Storm8 Gets Into the Publishing Business, Too

Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business

How publishing fiction online launched the career of this young writer | Beth Reeks

Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #revolution afoot

Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
More news stories like this |

U.S. Publishers Increase Presence at Guadalajara

The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers

Robinson in line for second Blue Peter award

Tony Robinson is up for his second Blue Peter book award on this year's shortlist, announced... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tony robinson

Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this |

Ipso becomes a facto as 90% of publishers leap aboard their own train

I can't repeat my Ipso facto joke yet again. But there, I just did. The announcement that almost all of the major publishers have signed up to fund the Independent Press Standards Organisation, and agreed therefore to be regulated by it, is hardly a shock.But Paul Vickers, the Trinity Mirror... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consistently argued #concerned parties

December’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews

Japan's publishers protest over secrecy threat

Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dire consequences

GameStick lands first major publisher deal with Ubisoft

When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main concerns

Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading position

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift

Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #web publishing #avid readers

Publishers, Book Fair Help Revive Cambodia’s Love of Reading

Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading culture #book fair

The 21 Best Lines of 2013

Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. The past, hey no shit, it’s an open invitation to wine... Continue reading at Slate

[ Slate | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overlooked books #dan kois #bleeding edge

Are Nonprofit Publishers Smiling?

Amazon's new charitable Web site, AmazonSmile, offers challenges for presses that would like to earn 0.5% on purchases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this |

Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #mobile users #news feeds