GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan as options under the question 'Which country are you from?'" as the Xinhua news agency reports. China claims sovereignty over all four places. Marriott apologized and posted a message on Chinese social media. Here's an English version. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
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Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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Hachette Children’s Group is publishing a new book in the Rainbow Magic series inspired by the Toys AndMe YouTube channel, presented by child YouTuber Tiana. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Saqi Books has acquired an anthology, edited by poet and playwright Sabrina Mahfouz, intended to be "a creative call to arms for Muslim women in Britain". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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Penguin Press is to publish the first solo book from Henry Eliot, the editor-at-large of Penguin Classics and co-author of Curiocity (Particular Books). Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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The Kenyan Publishers Association voices its frustration with Nairobi's book tax, rare in Africa. Those punished by it, they say, are public school students. The post Kenyan Publishers Call for Zero VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-22 00:00:00 UTC ]
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As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
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360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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The national town centre vacancy rate fell to 10.1% in July, which should serve as a “wake-up call” about its impact on local communities, the British Retail Consortium has warned. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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Industry leaders are urging a calm approach as the book trade faces a sudden and prolongued period of economic uncertainty following last week’s decision to leave the European Union. But some also expressed anger at the outcome of the referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Publishers and writers must rally together to protect and fight for the “cosmopolitan, heterogeneous and inclusive future of the UK” following the “profound crisis” triggered by Brexit, independent publisher Influx Press has said. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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