Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with: #vp-global marketing #digital landscape #changing rapidly

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TikTok Drives Growth at U.K. Online Retailer Books2Door

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[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
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As more seniors head online, efforts are needed to help their digital media literacy skills

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[ CBC | 2024-07-26 08:00:00 UTC ]
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Anglophone Publishers Bet on Spanish-Language Editions

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[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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No fooling: FanDuel fined for taking bets on April Fool's Day on events that happened a week before

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[ ABC News | 2024-07-10 19:26:18 UTC ]
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This Kindle Unlimited early Prime Day deal gives you a free three-month subscription

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[ Engadget | 2024-07-03 19:58:56 UTC ]
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[ Engadget | 2024-07-02 20:42:45 UTC ]
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Top 10 benefits of Amazon Prime: Free shipping is just the start

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Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

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[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

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[ Engadget | 2024-06-25 21:47:30 UTC ]
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Online Enemies, A Fake Dating Roman Holiday, and More YA Book Talk and News for June 20, 2024

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[ Book Riot | 2024-06-20 15:30:00 UTC ]
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An Online Feminist Bookstore Sets Up Shop in Oakland

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[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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[ Los Angeles Times | 2024-06-19 10:00:54 UTC ]
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[ World Literature Today | 2024-06-18 19:20:43 UTC ]
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[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

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[ Digiday | 2024-05-30 04:01:00 UTC ]
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