DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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#digital landscape
#changing rapidly
This week's new YA paperback releases and YA news, including a Tony-award winning musical adaptation of a teen classic. Continue reading at Book Riot
[ Book Riot | 2024-06-20 15:30:00 UTC ]
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Amid growing efforts to censor and ban LGBTQ+ books, one small bookstore in San Francisco is punching back. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-19 10:00:54 UTC ]
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Announcing Publication of the RESISTIR Latin America Online Poetry Anthology, by The Editors of WLT News and Events [email protected] Tue, 06/18/2024 - 14:20 On November 18, 2023, World Literature Today and Latin American Literature Today... Continue reading at World Literature Today
[ World Literature Today | 2024-06-18 19:20:43 UTC ]
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#colleen noland
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#wendy call
#daniel simon
A survey from BookNet Canada found that 58% of audiobook listeners in the country obtained their books from free sources, such as the library or YouTube, while 62% of e-book readers and 51% of print book readers found free sources for their reading material. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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B Is for Books allows kids and families to browse, read, and select up to three books to take home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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Welcome to the shiny new version of Best of Book Riot! Who doesn’t love a glow-up? 💔 Nobel Prize-winning author ... Continue reading at Book Riot
[ Book Riot | 2024-05-15 15:31:13 UTC ]
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How many of these free audiobook sources have you tried, and which ones are your favorite? Continue reading at Book Riot
[ Book Riot | 2024-05-15 10:00:00 UTC ]
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Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun
[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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#comic book
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot
[ Book Riot | 2024-05-01 15:41:32 UTC ]
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Can We Truly Be Free of Our Past? A Conversation with Wendy Chen, by Xixuan Collins Interviews [email protected] Mon, 04/29/2024 - 15:10 An epic family saga that spans over one hundred years and two countries, Wendy Chen’s powerful, lyrical debut,... Continue reading at World Literature Today
[ World Literature Today | 2024-04-29 20:10:46 UTC ]
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All you need is an internet connection, a library card, and a good ebook reader to dive into your next page-turner. Continue reading at Wired
[ Wired | 2024-04-28 12:00:00 UTC ]
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As students organize and resist to demand action and justice for Palestinians, publishers are offering free books on Palestine, protest, and more, in solidarity. Verso has seven ebooks available for download, including a case for sanctions against Israel, a collection on 2011’s Occupy movement,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-26 15:56:47 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC
[ CBC | 2024-04-15 08:00:00 UTC ]
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