DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun
[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot
[ Book Riot | 2024-05-01 15:41:32 UTC ]
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Can We Truly Be Free of Our Past? A Conversation with Wendy Chen, by Xixuan Collins Interviews [email protected] Mon, 04/29/2024 - 15:10 An epic family saga that spans over one hundred years and two countries, Wendy Chen’s powerful, lyrical debut,... Continue reading at World Literature Today
[ World Literature Today | 2024-04-29 20:10:46 UTC ]
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As students organize and resist to demand action and justice for Palestinians, publishers are offering free books on Palestine, protest, and more, in solidarity. Verso has seven ebooks available for download, including a case for sanctions against Israel, a collection on 2011’s Occupy movement,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-26 15:56:47 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC
[ CBC | 2024-04-15 08:00:00 UTC ]
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The Lavender Rhino, an online independent bookstore with a focus on titles by LGBTQ authors, will launch on April 6, with ambitions to open a brick-and-mortar store at a later date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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In Scoop, the story behind the prince’s disastrous TV appearance, Piper plays McAlister, the woman who landed the interview. They discuss their unlikely alliance, the pitfalls of fame and the extent of Andrew’s delusionsThe Netflix film Scoop, which retells the story of how Newsnight landed its... Continue reading at The Guardian
[ The Guardian | 2024-03-31 06:00:30 UTC ]
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The biting cultural commentary that emanates from the pages of Alexandra Tanner’s debut novel Worry is like the too-bright light of a smartphone screen at night, pulling you closer and keeping you absorbed late into the night. One year following a secret suicide attempt that only Jules, our... Continue reading at Electric Literature
[ Electric Literature | 2024-03-26 11:00:00 UTC ]
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Earlier this afternoon, hundreds of book workers from around the UK gathered in the rain outside the London Book Fair (one of the largest book publishing trade fairs in the world) to mourn and remember the 187 Palestinian writers, poets, journalists, and scholars killed by Israeli forces since... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-12 18:47:13 UTC ]
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There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
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Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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#online book
The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Free operating systems based on the Linux operating system kernel invented and published by Linus Torvalds are now a serious alternative to Windows, not least due to the wide range of open source software on offer. We reveal the six most ingenious free applications under Linux, which... Continue reading at PC World
[ PC World | 2024-02-01 14:00:00 UTC ]
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An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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#kaliane bradley
Firestorm Books in Asheville, N.C., has acquired 22,500 copies of 46 children's books that were banned from the Duval County Public School system in Florida, and will distribute them for free across the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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#north carolina
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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