DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Actor Ben Miles has been cast as Thomas Cromwell in the Royal Shakespeare Company's... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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The Telegraph journalist sent a deeply offensive and inaccurate tweet. Yet she has won the support of a swath of newspapers, an ex-PM – and Elon MuskThe Allison Pearson saga is nothing if not a morality tale about the modern media. Among its many learnings are that calling a group of people of... Continue reading at The Guardian
[ The Guardian | 2024-11-20 08:50:32 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Star-Ledger’s owner said decision was due to rising costs, decreasing circulation and reduced demand for print copiesThe owner of New Jersey’s largest newspaper says it will stop publishing a daily print version of the paper early next year, but its online version will continue.The Newark... Continue reading at The Guardian
[ The Guardian | 2024-10-31 01:54:30 UTC ]
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In “McNeal,” the playwright Ayad Akhtar explores the way artificial intelligence is disrupting the literary world and raising questions about creativity. Continue reading at The New York Times
[ The New York Times | 2024-10-26 09:04:14 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Listen, I do a lot of yoga… book yoga, that is. You know, when you’re reading your Kindle in bed but you start aching so you twist and turn into various positions, trying to stay comfortable so you can keep devouring that crazy addictive story you just can’t put down? Well, I’m also... Continue reading at PC World
[ PC World | 2024-10-17 12:59:10 UTC ]
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Business memoirs are at hand as he navigates a new role as the founder of a startup to “democratize storytelling.” Meanwhile he has co-written “We Are Free, You & Me,” an illustrated book for kids. Continue reading at The New York Times
[ The New York Times | 2024-10-17 09:00:07 UTC ]
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'Newsweek' has included Seattle-based ThriftBooks and Nashville-based Lifeway in its annual list of the "500 Best Online Shops" for the sixth consecutive year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
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The metal boxes, used formerly as newspaper receptacles, house Naloxone free of charge. For decades, Jeff Card’s family company was known for manufacturing the once ubiquitous tin boxes where people could buy newspapers on the street.Today, reach into one of his containers and you may find... Continue reading at Fast Company
[ Fast Company | 2024-09-26 14:21:28 UTC ]
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If you grew up in the 1980s, then you probably remember the Carmen Sandiego games and how they turned learning boring old geography into a fun, criminal-catching adventure. Netflix, Gameloft and HarperCollins Productions are bringing the Carmen Sandiego franchise back with a brand new game that... Continue reading at Engadget
[ Engadget | 2024-09-10 19:45:40 UTC ]
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Little Free Library has debuted a new interactive map on its website that charts the locations of Little Free Libraries across the United States, alongside the number of book bans that are in place in each state. The organization built the tool as a way to quickly find the nearest free library —... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-05 18:27:15 UTC ]
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An appeals court has upheld an earlier finding that the online Internet Archive violated copyright law by scanning and sharing digital books without the publishers’ permission Continue reading at ABC News
[ ABC News | 2024-09-04 21:58:00 UTC ]
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Little Free Library has partnered with the American Library Association and PEN America to develop an interactive map that indicates areas in which books are banned and pinpoints locations of its book-sharing boxes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Kindle Unlimited is celebrating their tenth year with a sale: three months of KU for the price of one if you sign up by September 15th. Continue reading at Book Riot
[ Book Riot | 2024-09-03 14:11:16 UTC ]
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Although most people have fast internet access nowadays, sending large files and amounts of data remains a problem. This is because free e-mail services such as Outlook.com or Gmail limit the data volume per e-mail sent to a size between 20 and 34 MB, depending on the service. However,... Continue reading at PC World
[ PC World | 2024-08-29 12:00:00 UTC ]
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One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World
[ PC World | 2024-08-27 10:30:00 UTC ]
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We Are Stronger Than Censorship is a new program aiming to supply diverse books to young readers, which has begun fundraising and bringing partners on board ahead of a September 9 launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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