DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget
[ Engadget | 2023-04-17 22:37:36 UTC ]
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A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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#digital media
Gloucester-based bookseller bought by the retail giant in 2011 will shut at the end of AprilThe online shop Book Depository is due to close at the end of April, vendors and publishing partners have been told. This comes after the bookseller’s parent company Amazon announced it had decided to... Continue reading at The Guardian
[ The Guardian | 2023-04-04 11:07:43 UTC ]
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The Little Free Library nonprofit literacy organization announced that it hopes to eliminate book deserts across the U.S. by partnering with local community organizations to install and maintain book-sharing boxes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget
[ Engadget | 2023-03-23 14:00:28 UTC ]
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Many readers are back to meeting in person after being forced to embrace Zoom book clubs during the pandemic. Continue reading at HuffPost
[ HuffPost | 2023-03-16 09:45:02 UTC ]
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#online book
Warsick: Testimonial Plays Share Ukrainians’ Experience of War, by Oleksandra Wallo & Anna Halas Essay [email protected] Wed, 03/08/2023 - 14:54 Scene from Performance Survivor’s Syndrome, based on a work by Andriy Bondarenko, Harmyder... Continue reading at World Literature Today
[ World Literature Today | 2023-03-08 20:54:52 UTC ]
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In her memoir 'I Am Debra Lee,' BET's former CEO gets candid about her tenure at the cable network and shares advice for women in corporate America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-07 19:04:58 UTC ]
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"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot
[ Book Riot | 2023-03-01 12:57:36 UTC ]
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Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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Alfred A. Knopf will publish the debut novel by Dann McDorman, the executive producer of MSNBC’s 'The Beat with Ari Melber,' this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
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A century ago, on February 18, 1923, the first issue of Weird Tales appeared on American newsstands. Subtitled “The Unique Magazine,” it was, as the Encyclopedia of Science Fiction puts it, “the first pulp magazine to specialize in supernatural and occult fiction,” including horror, fantasy,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:56:46 UTC ]
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According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Bad Behaviour author Rebecca Starford and the team behind a dramatisation of her memoir reflect on how they recreated her frightening account of her elite boarding schoolGet our weekend culture and lifestyle emailWhen Rebecca Starford was 14 she spent a year living in the bush as part of an... Continue reading at The Guardian
[ The Guardian | 2023-02-14 14:00:16 UTC ]
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The decision to suspend the publisher's editorial and educational arms will "consolidate our efforts around our book publishing program," the publisher said in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
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A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
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Kenward Elmslie was an award-winning poet, lyricist, literary magazine editor, and opera librettist whose work thrived in collaboration with other writers, musicians, and visual artists. Elmslie, who was a grandson of Joseph Pulitzer, died at age 93 in June 2022. Elmslie met Lucia Berlin when... Continue reading at The Millions
[ The Millions | 2023-02-08 11:00:46 UTC ]
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